Works closely with the Director of Operations Revenue Leads General Managers and Hotel teams to drive business performance reviews and develop performance driving country commercial strategies and tactics
Works closely with Head of Commercial SEAK to develop and execute a medium to long term market plan and priorities
Works closely with MSS to create and execute a marketing plan for the country including partnerships and PR.
Work closely with all Global Directors of Regional Sales Account Directors and Regional Sales teams in the key account strategies RFPs MICE Leisure and TPI accounts and pursuit of new business for hotels
Support the launch and embedding of new and existing tools to the hotel community
Ensure hotels have Champions assigned for all IHG Programs & Tools and promotes cross selling within assigned sister hotels across the region.
Supports the Distribution agenda in market Drive Rate parity OTA content scores effective comms of and implementation of functional updates for the country
Ensure hotels and DOSMs are aware of the key training opportunities available across Sales and Marketing and that they are completing in line with development plans
Build strong market level relationships with key stakeholders government entities and commercial partners. Leverage these to support the performance or brand awareness agenda in market
Coordinates and shares feedback within assigned hotels on market intelligence and competitors sales/ promotion efforts.
Supports NHOPs in talent acquisition & coaching/ buddy role once hotel DOSM appointed
Experience Proven track record in performance driving across multiple units and ideally multiple markets and/or strong Commercial Brand and Marketing experience.
Technical Skills and Knowledge
Strong stakeholder management with ability to influence peers and management
Strong team / culture leadership ability and team development and succession planning
Core Commercial Skills Sales Marketing PR Channels and Revenue Management
Cultural understanding of Singapore and Malaysia and SEA regions
Strategic mindset and ability to create medium to long term strategies
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Senior Manager, Commercial SEAK
