Marketing Manager I

About

is a consumer tech company with heart. Were on a mission to solve a human challenge we all face: finding great care for the ones we love. Were moms and dads and pet parents. We have parents and grandparents so we understand that everyone at some point in their lives could use a helping hand. Our culture and our products reflect that.

Here entrepreneurs self-starters team players and big thinkers unite behind a common cause. Here were applying data analytics AI and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy if you thrive on collaboration and building new things and if youre all about using your talent for good is the place for you.

Work Environment: Hybrid On-Site M W TH Office Location:2801 North Central Expressway Dallas Texas

About the Role:

is looking for a Marketing Manager to support a fun and fast-paced Marketing team thats focused on the lifecycle of our members in a double-sided marketplace. This role will report to the Senior Marketing Manager on the Lifecycle Marketing team. The primary responsibility will be building campaigns across email app and site in addition to being the SME in targeting and segmentation within our CRM platform for campaigns.

What Youll Be Working On:

• Build and automate emails in the Iterable platform (training on the platform is available). This includes CSS/HTML coding and collaboration with creative teams for optimal design across devices from desktop to smartphone.
• Support development of both app and site campaigns (push notifications in-app messages site banners).
• Use Iterables Workflow tool to map out and automate campaign workflows across multiple channels including defining the targeting parameters based on strategic direction.
• Work with the Lifecycle Marketing Planning team and Product as the Ops point person on key product initiatives
• Analyze and provide insights on channel performance on a weekly monthly and quarterly basis; leveraging data to drive decisions

What Youll Need to Succeed:

• 2-4 years of experience in website or email marketing/CRM role preferably at consumer internet businesses
• Experience with a CRM platform tool like Iterable Silverpop Marketo etc.
• Experience working with data and reporting out on key metrics offering insights on trends in the data
• Mid-level to experienced HTML/CSS coding skills
• Heightened attention to design and device rendering detail
• Experience in audience targeting and segmentation and comfortable making recommendations on how best to target/slice audiences
• Ability to creatively solve problems
• Knowledgeable and passionate about marketing innovation (e.g. personalization campaigns triggered/automated programs responsive design)
• Project management skills including the ability to multitask and execute tactical marketing campaigns in a fast-paced environment in addition to more strategic projects
• Attention to detail is key for success
• Knowledge of marketing best practices optimization A/B testing and responsive design
• Passion and a thirst for knowledge
• Team player mentality
• Comfortable with ambiguity in a fast-paced evolving organization
• B.S. in Business Marketing or a relevant study
• Experience with Tableau and Amplitude is a plus

Company Overview:

Available in 21 countries is one of the largest providers of online services for finding family care and care jobs spanning in-home and in-center care solutions. Since 2007 families have relied on for an array of care for children seniors pets and the home. Designed to meet the evolving needs of todays families and caregivers the Company also offers customized corporate benefits packages to support working families household tax and payroll services and innovations for caregivers to find and book jobs. is an IAC company (NASDAQ: IAC).

Salary Range: $80000 to $100000

The base salary range above represents the anticipated low and high end of the national salary range for this position.Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location experience and performance. The range listed is just one component of total compensation package for employees. Other rewards may include annual bonuses and short- and long-term addition provides a variety of benefits to employees including health insurance coverage life and disability insurance a generous 401K employer matching program paid holidays and paid time off (PTO).

#LI-Hybrid

Required Experience:

Manager