Marketing Specialist
Marketing Specialist
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Job Description
At ABB we help industries outrun - leaner and cleaner. Here progress is an expectation - for you your team and the world. As a global market leader well give you what you need to make it happen. It wont always be easy growing takes grit. But at ABB youll never run alone. Run what runs the world
This Position reports to:
Marketing ManagerIn this role you will have the opportunity to lead and implement marketing initiatives for assigned products and market segments in alignment with the companys overall strategy. You will act as a trusted partner to key stakeholders including global marketing teams local marketing and communications teams local product marketing and sales teams within the divisions as well as external partners and agencies.
The work model for this position is: hybrid.
Your Role: Take on the Challenge
- Collaborate with management to define event strategies working closely with cross-functional teams on messaging content logistics activation and performance tracking for internal and external events (including on-site support when required).
- Adapt global content or create original content to support marketing campaigns. This may include value propositions copywriting press releases webinars success stories internal articles flyers brochures catalogs video scripts interviews advertisements social media posts and other digital content.
- Lead product launch campaigns in close collaboration with product marketing managers.
- Lead the creation of marketing materials including defining and maintaining common templates (e.g. ordering pages) while ensuring high-quality bilingual (French and English) content. French is required. English is also required to communicate with customers outside Quebec on a regular basis.
- Propose innovative marketing ideas to reach target audiences challenge established practices and rethink traditional activities.
- Ensure message consistency and compliance with ABBs brand guidelines and value proposition.
What You Need:
- Minimum of 5 years of experience in B2B or B2C marketing with a strong track record in delivering impactful and innovative campaigns.
- Bachelors degree in marketing business communications or a related field.
- Strategic mindset combined with practical experience in cross-functional project management.
- Excellent communication skills in French and English with a natural ability to build positive and collaborative relationships with internal and external stakeholders. French is required. English is also required to communicate with customers outside Quebec on a regular basis.
- Proven ability to work effectively in ambiguity and adapt with agility in a constantly evolving environment.
- Knowledge of the electrical manufacturing industry and distribution channels is a strong asset.
- Availability and ability to travel up to 5% of the time (within Canada).
Why ABB
We empower you to take initiative challenge ideas and lead with confidence. Youll grow through meaningful work continuous learning and support thats tailored to your goals. Every idea you share and every action you take contributes to something bigger.
#ABBCareers
#RunwithABB
#Runwhatrunstheworld
#LI-hybrid
ABB values the dedication commitment and expertise of our employees. As an Employment Equity Employer we believe in an inclusive and diverse workforce. We are committed to ensuring that our policies and practices align with the Employment Equity Program aiming for a workforce that is truly representative of the four designated groups:
Women
Indigenous peoples
Members of visible minorities
Persons with disabilities
ABB is dedicated to providing reasonable accommodation for applicants with disabilities and encourages candidates to self-identify during the application process.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
