Senior Director, Experience Strategy
Senior Director, Experience Strategy
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$ 140000 - 170000
1 Vacancy
Job Description
RAPP Chicago is looking for a Senior Director Experience Strategy to join our award-winning Experience Strategy team.
WHO WE ARE:
We are RAPP world leaders in activating growth with precision and empathy at scale.
As a global next-generation precision marketing agency we leverage data creativity technology and empathy to foster client growth. We champion individuality in the marketing solutions we create and in our workplace. We fight for solutions that adapt to the individuals needs beliefs behaviors and aspirations.
We foster an inclusive workplace that emphasizes personal well-being.
HOW WE DO IT:
At RAPP our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data connected content and connected decisioning.
Our data analysts identify who that person is our strategists understand what they want and our award-winning technologists and creatives know how to deliver it ensuring were able to activate authentic customer connections for our clients.
Part of Omnicoms Precision Marketing Group RAPP is comprised of 2000 creatives technologists strategists and data and marketing scientists across 15 global markets
YOUR ROLE:
If you are passionate about technology and planning and want to build strategies for some of the largest global companies then keep reading. We are looking for a Senior Director Experience Strategy to lead strategic planning.
As Senior Director Experience Strategy you will lead our strategic-planning practice architecting omnichannel data-driven customer journeys that deliver measurable business results. Youll combine deep audience profiling advanced decisioning frameworks and holistic business insight to define moments that matter map customer needs to channels and content and establish the learning agenda and optimization plan. Youll partner closely with Analytics Creative Technologists and Client Services to bring these strategies to lifeand to evolve RAPPs suite of experience-strategy methodologies.
YOUR RESPONSIBILITIES:
- Oversee the development of strategic deliverables for clients
- Lead audience strategy: develop segmentation frameworks personas and predictive profiles to guide targeting personalization and cross-sell/upsell opportunities
- Define decisioning models: establish rules and algorithms (real-time and batch) for channel selection message triggers offer sequencing and next-best-action across the customer lifecycle
- Architect customer journeys: map current and future-state experiences that identify key win moments information needs influencers and friction points
- Partner with Analytics: co-define KPIs build the learning agenda and A/B testing roadmap ensure integrated measurement and iterative optimization
- Drive creative briefing: synthesize data audience insights and decisioning logic into compelling creative briefs that inspire high-performance work
- Collaborate with Technology: advise on CDP/DMP/CRM integrations marketing-automation and real-time decisioning platforms to operationalize strategy
- Develop thought leadership: evangelize best practices in experience strategy personalization and decisioning both internally and in client forums
- Mentor and grow talent: hire coach and develop a high-caliber team of strategists raising the bar on frameworks tools and methodologies
- Support new business: lead strategic pitches craft compelling narratives and proposals and present to executive stakeholders
- Stay ahead of trends: evaluate emerging data sources profiling techniques and decisioning technologies to keep RAPP at the cutting edge
REQUIRED SKILLS:
- Bachelors degree required
- 10-12 years experience in demand generation customer and digital marketing
- Have an understanding of new techniques such agentic AI programmatic media and marketing automation platforms and how they work together to create adaptable always-on measurable experiences
- Experience working on a large integrated accounts is a plus
- Curious above all
- We are looking for a natural leader with a strong point of view on how customer marketing must evolve in the digital age.
Our hybrid work model:
RAPPs current hybrid model is designed to enable in-person connections and collaboration that is core to our culture while also supporting flexibility for all employees. As such we have the option to work from home two days per week if wed like.
RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance 401(k) stock options Healthcare & Dependent Flexible Spending Accounts vacation sick and personal days and positive activism days paid parental leave and disability benefits. For more information regarding Omnicom benefits please visit . A reasonable estimate of the salary for this role at the time of posting is $140000 - $170000. This range is specific to Chicago and multiple factors are considered in making compensation decisions including but not limited to: skill set experience and training certifications; etc. This is an exempt position. If your requirements fall outside of this range you are still welcome to apply.
As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability veteran status.
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Required Experience:
Exec
Employment Type
Full Time
