Digital Marketing Manager (Digital Ads)
Digital Marketing Manager (Digital Ads)
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1 Vacancy
Job Description
Job Title: Digital Marketing Manager
Type: Full-time Independent Contractor
Location: Remote
Work hours: 9:00 AM 5:00 PM Pacific Time (U.S.) (Some flexibility can be provided but strong overlap with U.S. business hours required)
Overview
We are seeking a results-driven Digital Marketing Manager to manage and optimize our digital presence across paid media social channels and web platforms. This role requires both creativity and analytical rigor with a strong focus on patient acquisition and retention. You ll oversee end-to-end campaign execution from strategy and content planning to optimization and reporting while ensuring compliance with medical/dental/dermatology marketing standards.
Key Responsibilities
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Manage all digital advertising campaigns: Google Ads (primary) Meta Ads (Facebook/Instagram) and potentially Pinterest or other platforms.
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Oversee social media content strategy and posting to enhance brand awareness and engagement.
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Optimize ad spend to maximize ROI for patient acquisition and retention.
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Maintain website and digital assets; ensure consistent branding and up-to-date content.
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Build and execute data-driven marketing campaigns aligned with business goals.
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Track analyze and report on ad performance providing insights for continuous improvement.
Hard Skills Required
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Proven experience running Google Ads and Meta Ads campaigns.
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Knowledge of social media strategy and scheduling tools.
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Strong background in analytics reporting and campaign optimization.
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Familiarity with SEO and website updates.
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Understanding of medical/dental/dermatology marketing compliance (preferred).
Soft Skills Required
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Creative mindset paired with strong analytical problem-solving abilities.
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Highly organized and able to manage multiple campaigns simultaneously.
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Self-starter who can work independently with minimal oversight.
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Results-oriented and adaptable to platform updates and industry changes.
Employment Type
Full-time
