Senior Marketing Business Partner
Senior Marketing Business Partner
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Job Description
Are you interested in expanding marketing effectiveness on a large scale Here is your opportunity to shape a full-funnel performance strategy and act as the vital link among Marketing Sales and RevOps.
Were looking for a Senior Marketing Business Partner to join our Revenue Operations team in Helsinki or Dublin. You can also work fully remotely from the UK.
In this role you will
- Be a strategic partner to Marketing leadership enabling smarter faster decisions with clear data and actionable insights
- Own the full-funnel performance strategy and infrastructure that turns marketing activity into measurable pipeline and revenue
Your day-to-day work and responsibilities include
- Build and maintain full-funnel visibility from visitor to MQL SQL and pipeline. Identify drop-off points and recommend optimization strategies across campaigns CTAs and lifecycle stages.
- Conduct an in-depth analysis of marketing performance using web campaign and funnel data. Coordinate the cadence and delivery of Marketing Business Reviews (MBRs QBRs) with actionable insights.
- Manage lead and account scoring models using behavioral firmographic and intent data. Ensure alignment with sales-readiness criteria and campaign strategy.
- Oversee attribution logic reporting dashboards and campaign measurement frameworks to clarify what drives pipeline and revenue.
- Ensure database integrity campaign readiness and structured communication governance across Marketing Sales and Customer for Life (C4L) teams.
- Maintain consistent tagging and UTM governance across platforms. Partner with RevTech and Marketing Ops to scale analytics and automate key workflows.
- Own the integration between HubSpot and Salesforce to ensure seamless data flow lead handoffs and process efficiency.
This position is for you if you have
- 36 years of experience in Marketing Operations GTM Strategy or Revenue Operations in a B2B SaaS or tech environment
- Highly developed analytical capabilities with experience in overseeing dashboards business assessments and performance analysis
- Proficient in utilizing tools like HubSpot Salesforce Clearbit Segment or comparable platforms
- A deep understanding of demand generation funnel strategy and lifecycle marketing
- Experience with lead scoring attribution frameworks and campaign automation
- Effective skills in managing stakeholders and a mindset guided by data analysis for making informed choices
Benefits we offer
- A comprehensive salary package that includes equity options
- Great work equipment and home office allowance for those working in our fully remote locations
- Health care benefits and leisure time insurance
- An annual 1000 euros of personal learning budget
- Sports and well-being allowance
Benefits may vary depending on location.
Hear why our team likes it here at / #LI-Hybrid #LI-FullTime #LI-MiddleToSeniorLevel
Supermetrics is committed to providing a welcoming and inclusive workplace for all. We believe that a diverse workforce is a strong workforce and we are dedicated to creating an environment where everyone feels valued and respected.
If you require any reasonable accommodations during the application or interview process please do not hesitate to let us know. You can reach us at All requests for accommodation will be kept confidential.
Required Experience:
Senior IC
Employment Type
Full Time
