Senior Digital Marketing & Analytics Manager
Senior Digital Marketing & Analytics Manager
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$ 100000 - 125000
1 Vacancy
Job Description
Title:Senior Digital Marketing & Analytics Manager - Real Estate
Onsite: White Plains NY
Overview
Seeking a hands-on marketing leader with deep expertise in Google Ads and analytics to take full ownership of our digital strategy. This is a unique opportunity to step into a newly created role shape our online presence and elevate our brand positioning both in our established markets and in our growing high-end brand segment.
Youll manage and optimize significant PPC campaigns develop clear performance tracking and guide our overall marketing efforts with a balance of strategic vision and tactical execution. This is a role for someone who thrives on data-driven decision-making understands branding for a professional discerning clientele and isnt afraid to roll up their sleeves to make things happen.
Key Responsibilities
- Take ownership of all Google Ads campaigns managing strategy execution and optimization to drive measurable ROI.
- Implement robust analytics and reporting to track campaign performance lead sources and conversion metrics ensuring budget efficiency and clear attribution.
- Lead the brand strategy for both core and luxury sub-brands crafting positioning messaging and marketing collateral to resonate with a high-end professional audience.
- Oversee website content design updates and user experience improvements working with external partners as needed.
- Provide guidance and recommendations to leadership on emerging marketing opportunities campaign adjustments and best practices.
- Manage select social media efforts to complement broader marketing initiatives (smaller portion of the role).
- Ensure all marketing assets align with brand voice style and quality expectations.
- Balance in-house execution with vendor management bringing more campaign control internally where beneficial.
Qualifications
- 68 years of experience in digital marketing with a strong emphasis on Google Ads PPC management and performance analytics.
- Proven ability to develop and execute branding strategies particularly for professional or luxury audiences.
- Skilled in web content management copywriting and creative collateral development.
- Comfortable managing multiple priorities strategic planning and hands-on implementation.
- Strong analytical mindset with experience using tools such as Google Analytics Tag Manager and other reporting platforms.
- Experience marketing to an audience of established professionals (e.g. finance law consulting senior executives) strongly preferred.
- Agency or in-house experience welcome must be comfortable being a one-person marketing department.
- Degree not required; what matters most is proven expertise results and the ability to lead initiatives end-to-end.
Required Experience:
Manager
Employment Type
Full-Time
