Senior Brand Marketing Manager - Mobile
Senior Brand Marketing Manager - Mobile
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$ 148200 - 222200
1 Vacancy
Job Description
Why PlayStation
PlayStation isnt just the Best Place to Play its also the Best Place to Work. Today were recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5 PlayStation4 PlayStationVR PlayStationPlus acclaimed PlayStation software titles from PlayStation Studios and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation technology and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment a wholly-owned subsidiary of Sony Group Corporation.
Sr Manager Brand Marketing Games Marketing Publishing
San Mateo CA
We are looking for a Senior Marketing Manager to join Publishing. This role will report to the Senior Director Games Marketing in the Studio Business Group. This role will partner with Global Marketing and game studios to lead the development and execution of marketing and commercial strategy for upcoming first party and partner mobile titles. The role will also drive the strategic relationship between central teams and key external partners; defining workflows alignment with internal brand and platform priorities.
Responsibilities:
Lead and mentor a high-performing mobile marketing team across platforms driving global user acquisition and lifecycle growth for flagship titles.
Architect data-driven marketing strategies that align with business goals and adapt to evolving privacy platform and technology landscapes.
Develop & own the go-to-market plan and drive strategic vision for upcoming mobile launches & live service.
Oversee all marketing & mobile marketing activities including branding mobile UA ASO platform partnership creative development and mobile live-service marketing.
Influence cross-functional leadershipincluding Studio Global Marketing Creative and Publishingto align on growth priorities and maximize marketing ROI.
Own multi-year paid media strategy integrating AI automation and advanced measurement frameworks to scale performance.
Partner with Finance and Analytics to define and evolve ROAS models investment frameworks and revenue forecasting.
Shape external partner roadmaps and advocate for innovations that meet the demands of a dynamic games portfolio.
Deliver compelling insight-led narratives to executive stakeholders to inform investment decisions and strategic planning.
Develop and oversee third-party license marketing frameworks managing internal and external relationships to ensure alignment with brand platform and player expectations.
Requirements
Proven expertise in leading the development and execution of integrated business and marketing plans that drive measurable growth.
Experience leading product launch campaigns at scale including mobile products and the self-awareness to understand learnings from both the successes and the failures.
Strong track record of building trusted partnerships with game development studios and cross-functional publishing teams.
Experience in multi-title mobile publishing environments with a focus on player acquisition engagement and multiplatform franchise expansion.
Experience working effectively and constructively with co-development publishing regional and external agency teams.
Deep understanding of the evolving mobile marketing ecosystem including platform privacy changes ad tech innovation and industry best practices.
Master of mobile ecosystems platforms channels ASO and user acquisition.
Demonstrated ability to build and scale testing frameworks performance reporting and actionable insights.
Exceptional communication and collaboration skills with a proven ability to influence senior stakeholders and external partners.
A rare blend of analytical rigor and creative storytelling with a passion for expanding franchises across media and platforms.
Experience developing third-party license marketing frameworks and managing internal and external relationships to ensure alignment with brand platform and player expectations.
So you dont meet every requirement listed in this job description Do you think your experience level is not where it needs to be Studies show that members of certain underrepresented groups are less likely to apply to jobs unless they believe they meet every single qualification. Sony Interactive Entertainment is focused on building a diverse inclusive and equitable workplace. If youre interested in this position but your past experience doesnt line up perfectly with every qualification in the job description we want you to apply anyway. The right role for you may be right around the corner!
Please refer to ourCandidate Privacy Noticefor more information about how we process your personal information and your data protection rights.
At SIE we consider several factors when setting each roles base pay range including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge skills experience and location.
In addition this role is eligible for SIEs top-tier benefits package that includes medical dental vision matching 401(k) paid time off wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Clickhere to learn more.
The estimated base pay range for this role is listed below.
$148200 - $222200 USD
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity gender expression and gender reassignment) race (including colour nationality ethnic or national origin) religion or belief marital or civil partnership status disability age sexual orientation pregnancy maternity or parental status trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Required Experience:
Manager
Employment Type
Full Time
