Head of Growth Marketing & Creative Strategy
Head of Growth Marketing & Creative Strategy
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USD 165000 - 210000
1 Vacancy
Job Description
Our mission at Ello is simple and urgent: Maximize the potential of every child everywhere.
Were building the worlds first AI teacher to close that gap: one that listens speaks adapts and inspires just like the best human educators.
Our first product Read with Ello is already helping tens of thousands of kids each week learn to read. It listens as they read aloud offers support when they stumble and generates magical personalized stories using generative AI. It worksand kids love it.
Now were scaling that success into something even bigger: a complete AI teacher for all children. Were building a real-time learning platformone that combines language speech and memory to power personalized interactive education for kids worldwide. Were moving fast: we ship weekly test directly with kids and families and push the boundaries of what AI can do in education.
With the resources of the worlds top investors and the heart of a public benefit corporation were here to revolutionize how children learn globally. Featured on TIMEs Best Inventions and Fortunes Change the World Ello is a small mission-driven team taking on one of the most important challenges of our time: to democratize education.
About the Role
We believe growth isnt just about metricsits about storytelling creative excellence and building a journey that feels human from the first touchpoint.
Were looking for someone whos excited to own this philosophy end-to-end. If bold thoughtful creative-led growth speaks to you this is the place to be.
We care deeply about how things look sound and feelon TikTok in ads in product and across every landing page. Were searching for a creative marketing leader to own the full funnel with both heart and rigorcombining brand performance and experimentation to drive real results.
Youll have both in-house and contractor resources to partner withand the opportunity to shape and grow the team yourself.
What Youll Own
Youll own the creative strategy across the entire marketing funnelfrom first touch to long-term retention. Youll lead how we show up in every touch point. This will include but is not exclusive to:
Paid marketing (Meta TikTok YouTube and emerging channels)
Organic social and influencer/UGC strategy
Email lifecycle marketing
Conversion rate optimization (websites landing pages onboarding)
Youll also collaborate closely with our Growth Product team to shape a product that supports the full user journey and helps accelerate our growth.
How youll do it
Understand our user journey: Become the companys expert on our user journey; running user interviews documenting personas and learning about their mindset at each stage.
Drive performance through creativity: Develop and test high-converting creative for paid social (TikTok Meta and beyond) landing pages and onboarding flows.
Lead creative development: Brief manage and inspire contractors and freelancers to produce standout assets. Set the bar for quality and brand voice.
Experiment relentlessly: Own the testing roadmap across ad creatives funnels and A/B experiments. Use data to iterate on what resonates and what converts.
Grow our creative bench: Identify and manage the right partnersfrom UGC creators to copywriters to designersto bring the vision to life quickly and effectively.
Be the brands voice in every growth moment: Ensure consistency in tone look and feel across every customer touchpoint from first impression to repeat purchase.
Who you are
You care deeply about creative craftheadlines pacing storytelling color and hooks arent afterthoughts; theyre where you start.
Youve scaled Meta and TikTok campaigns with strong creative testing infrastructureand you know how to turn a good ad into a great one.
Youve worked with creators freelancers or agencies and can quickly brief talent to produce assets that perform.
You move seamlessly between left and right brain: you can talk CAC and ROAS but youll also open up Figma to finesse a layout.
You love to get into the mind of a user and think holistically about the customer journeyfrom the first impression to lifecycle messagingnot just isolated campaigns.
Youve had to balance storytelling and performance and you have examples of when you prioritized one over the otherand why it worked.
Bonus
Youve owned performance or growth marketing at a fast-moving startup (ideally Series AC) and know how to scale what works.
Experience in consumer education health parenting or kids products
Copywriting video or design background
Built or led a team of UGC creators freelancers or agencies
At Ello we view diversity as a moral imperative and a competitive advantage. We do not discriminate on the basis of race religion skin color national origin gender sexual orientation age marital status veteran status or disability status. We plan and structure our interviews to directly assess skills and experience. If you need any accommodations throughout the interview process please reach out to
Required Experience:
Director
Employment Type
Full-Time
