Visual Media Specialist
Visual Media Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
Job Description
The Visual Media Specialist is a creative contributor who helps shape the stories and visuals that connect prospective students and families with the university. This entry-level position in the Strategic Enrollment Marketing and Communications unit (SEMC) supports the Enrollment Management division through engaging content creationparticularly visual and multimedia storytellingto drive recruitment yield and retention. The position reports to the SEMC director works daily with the SEMC team. The Visual Media Specialist also works collaboratively with leadership and employees in each of the Enrollment Management units.
Ideal candidates are strong communicators with a passion for visual storytelling design photography and short-form video creation. This is an opportunity to work in a collaborative environment and help elevate the digital presence of an institution committed to student access and success.
Key Responsibilities
Create and edit multimedia content (graphics photography and video) for division websites and social media platforms such as Instagram YouTube and Facebook.
Capture and edit photos and video at events and for student features or day-in-the-life segments.
Participate in social media planning and scheduling with Enrollment Managements units ensuring content aligns with the academic calendar and major events.
Monitor content performance across platforms and suggest strategies to optimize engagement.
Collaborate with internal teams (writers designers admissions counselors and student ambassadors) to develop authentic student-centered messaging.
Maintain organized digital asset libraries and adhere to Virginia Tech branding and accessibility standards.
Support the development of marketing materialsbrochures postcards presentations and web assetsthat reflect brand consistency and support enrollment goals.
Support the design and execution of email campaigns including layout imagery and basic copywriting.
Required Qualifications
Bachelors degree in marketing communications graphic design multimedia or a related field (or equivalent combination of education and experience).
Demonstrated experience with social media content creation including short-form video production (e.g. Instagram Reels YouTube Shorts).
Proficiency in design tools such as Adobe Creative Suite (Photoshop Illustrator InDesign) and/or Canva.
Experience with basic video editing software (e.g. Premiere Pro Final Cut CapCut).
Experience with professional video and photography equipment.
Strong visual storytelling skills with attention to detail and brand alignment.
Ability to manage multiple creative projects with overlapping deadlines.
Comfortable working independently and collaboratively with various stakeholders.
Preferred Qualifications
Experience working in higher education student affairs or youth-focused marketing.
Familiarity with web content management systems (e.g. Ensemble WordPress Drupal).
Knowledge of accessibility and inclusive design principles.
Understanding of enrollment marketing strategy and audience segmentation.
Pay Band
4
Overtime Status
Non-Exempt: Eligible for overtime
Appointment Type
Restricted
Salary Information
45000
Hours per week
40
Review Date
August 28 2025
Additional Information
The successful candidate will be required to have a criminal conviction check.
About Virginia Tech
Dedicated to its mottoUt Prosim(That I May Serve) Virginia Tech pushes the boundaries of knowledge by taking a hands-on transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world Virginia Tech is aninclusive communitydedicated to knowledge discovery and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36000 undergraduate graduate and professional students in eightundergraduate colleges aschool of medicine aveterinary medicinecollegeGraduate School andHonors College.The university has a significant presence across Virginia including Blacksburg the greater Washington D.C. area the Health Sciences and Technology Campus in Roanoke sites in Newport News and Richmond and numerousExtension officesandresearch centers.A leading global research institution Virginia Tech conducts more than $500 million in research annually.
Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective along with opportunities for unique and impactful professional development.
Virginia Tech does not discriminate against employees students or applicants on the basis of age color disability sex (including pregnancy) gender gender identity gender expression genetic information ethnicity or national origin political affiliation race religion sexual orientation or military status or otherwise discriminate against employees or applicants who inquire about discuss or disclose their compensation or the compensation of other employees or applicants or on any other basis protected by law.
If you are an individual with a disability and desire an accommodation please contact Lisha Farrierat during regular business hours at least 10 business days prior to the event.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
