A Media Supervisor oversees the planning execution and evaluation of media campaigns ensuring they align with client goals and budgets. They manage a team of media planners and buyers fostering client relationships and guiding the strategic direction of media strategies. This role requires strong leadership communication and analytical skills as well as a deep understanding of media planning buying and digital marketing.
Key Responsibilities:
- Strategic Planning:
- Developing and executing comprehensive media strategies setting media objectives and ensuring strategic alignment across all campaign elements.
- Team Leadership:
- Managing a team of media planners and buyers providing guidance training and performance feedback.
- Client Management:
- Serving as a key point of contact for clients building and maintaining strong relationships and presenting media plans and performance results.
- Performance Analysis:
- Partner with Analytics in monitoring and analyzing media campaign performance identifying areas for optimization and providing actionable insights.
- Budget Management:
- Managing media budgets tracking spend and ensuring campaigns are delivered within financial parameters.
- Collaboration:
- Working closely with cross-functional teams including account service creative analytics and other departments.
- Innovation & Trends:
- Staying up-to-date on industry trends and emerging media platforms and providing thought leadership on media strategy.
Skills & Qualifications:
- Strong Leadership Skills: Ability to motivate coach and manage a small team of media professionals.
- Excellent Communication Skills: Ability to effectively communicate with clients team members and media vendors.
- Analytical Skills: Ability to analyze data identify trends and make data-driven recommendations.
- Deep Understanding of Media Planning & Buying: Expertise in media planning buying and performance tracking across various platforms.
- Proficiency in Media Planning Tools: Familiarity with industry-standard media planning and buying tools.
- Project Management Skills: Ability to manage timelines budgets and resources effectively.
- Digital Marketing Knowledge: Understanding of digital marketing principles and platforms.
- Client Relationship Management: Ability to build and maintain strong client relationships.
- 5 years of Media Planning experience required Proficient on all media computer applications: IMS Vivvix Word Excel Prisma MediaOcean MediaTools ComScore and Keynote
- Ability to work well with a team function as a leader and also work independently
- Ability to understand client objectives and how they translate into media strategies
- Excellent verbal and written communication skills
- Demonstrated experience in formal and informal client presentations
- Creative problem-solving ability
- Ability to manage multiple people at various experience levels
- Proactive thinker who can move the business forward
- Accountable and strong attention to detail
- Responsive and timely in completing requests
- College degree in related field
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Required Experience:
Manager