Product Marketing Manager – Analog, I/O, and Light

Job Summary

The Product Marketing Manager supports the development and execution of marketing strategies for Core Business Automation Product Marketing Components with a strong focus on new product introductions sales enablement digital promotion pricing and competitive positioning. This individual contributor role reports to the Supervisor Product Marketing Automation Components and collaborates closely with internal stakeholders sales teams and distribution partners to drive awareness and adoption of products with the Analog I/O and Light portfolio.

Responsibilities

• Assist the Supervisor of Product Marketing in the planning and execution of marketing initiatives for assigned product lines.
• Plan execute and manage targeted marketing campaigns that drive product visibility and engagement across digital platforms social media and GTM channels.
• Coordinate and supportnew product introductions ensuring timely and effective communication with internal and external stakeholders.
• Develop and maintainsales enablement toolssuch as product briefs presentations brochures and digital assets to support sales efforts.
• Design and execute digital promotional strategies that enhance product visibility through online advertising partner websites and digital product features.
• Lead efforts insocial media marketingto build brand and product awareness across platforms.
• Deliverproduct trainingto internal teams distributors and customers focusing on product features benefits and applications.
• Conductcompetitive researchto monitor market trends and competitor activity providing insights to guide product development positioning and strategy.
• Drive pricing and quotation activities by setting competitive pricing structures analyzing market trends and reviewing special pricing requests
• Collaborate with cross-functional teams to ensure consistent messaging and alignment with broader marketing goals.
• Participate in trade shows and industry events focusing on lead generation activities.
• Maintain effective communication and working relationships with internal stakeholders including the Headquarters Business Units Core Business Automation Product and local sales teams.
• Demonstrate initiative by understanding what actions need to be taken and completing the required tasks while seeking the perspective of others as required.
• Demonstrate an honest and forthright presence by taking responsibility for your own mistakes and not blaming others and by doing what he / she commits to doing.
• Work as a team player to make a difference within the business and express gratitude and appreciation to others who have provided information assistance or support.
• Readily handle change through taking advantage of lifelong learning opportunities and being open minded and curious in the face of new challenges.
• Other duties as assigned.

Qualifications

• Bachelors degree or above in Marketing Business Administration or Engineering degree preferred or equivalent technical work experience.
• Experience in product marketing sales enablement and digital marketing within a B2B environment.
• Ability to grasp technical concepts in automation and electronics and convert them into engaging marketing content for diverse audiences.
• Ability to conduct market and competitive research and synthesize findings into actionable insights.
• Familiarity with analog and I/O components used in industrial automation systems such as signal conditioners analog input/output modules and sensors preferred.
• Proficient use of Microsoft Office: PowerPoint Word Excel
• Excellent written and verbal communication skills.

Essential Job Functions

• 1020% travel required including occasional overseas travel.
• Must be able to sit and/or stand for extended periods (24 hours at a time).
• Must be able to work on a computer for extended periods (up to 4 hours at a time).
• Must be able to travel via automobile train or plane for up to 10 hours.
• Must be able to communicate effectively in verbal and written English.
• Regular and on-time attendance.

Perks & Benefits

Phoenix Contact offers a generous benefits package that includes medical dental and vision coverage 401k matching and a generous time off package. There are also a wide variety of additional benefits available including 16 weeks fully paid maternity leave & 10 weeks fully paid paternity leave life insurance short & long-term disability on-site gym access health & wellbeing center on-site caf walking trails tuition assistance and more!

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