Executive Director, CRM Technology & Operations - EMEA

CRM at DEPT

At DEPT you wont be working in a CRM silo;

• Engineering and executional depth we build the ecosystems others only design.
• Brand and campaign fluency we create stories that connect and convert.
• Behavioural and data insight we decode what really drives decision-making.
• Marketing-meets-technology muscle we connect vision to action and journeys to outcomes.

Together we design systems that turn relationships into revenue and one-off interactions into lifetime value.

JOB PURPOSE

At DEPT CRM is not a silo or a system its a strategic layer that powers growth across marketing sales commerce and service. For that strategy to deliver it must be executable through platforms data flows tooling and governance.

Were looking for a senior operational and technology leader to shape how we bring CRM strategies to life through activation. AsExecutive Director CRM Technology and Operations youll lead the design and execution of our activation layer enabling scalable orchestrated and real-time experiences across every customer touchpoint.

Youll own how DEPT connects strategic ambition with operational reality ensuring our teams and clients can deliver personalised efficient and consistent CRM journeys.

KEY RESPONSIBILITIES

• Own theactivation infrastructure of DEPTs CRM proposition across EMEA spanning campaign operations journey orchestration audience execution and platform tooling.
• Lead the design delivery and governance of the systems that power CRM execution across marketing sales commerce and service use cases.
• Build and scale CRM operations and martech enablement teams shaping roles workflows and tooling standards.
• Define best-in-class delivery processes including orchestration frameworks QA protocols automation blueprints and contact governance methods.
• Partner closely with Engineering ensuring CRM platform architecture (owned by Engineering) supports activation models data flows and journey logic.
• Represent CRM activation strategy in client settings helping shape implementation roadmaps operational models and platform selection decisions.
• Champion platform neutrality enabling our teams to activate CRM strategies across Salesforce Adobe Braze Twilio CDPs and other ecosystems.

WHAT WE ARE LOOKING FOR

• A proven leader in CRM operations and marketing technology with the vision and experience to make strategy scalable. You see the operational layer not as a backend but as a key enabler of customer experience and commercial growth.
• Bring 10 years in CRM technology campaign operations or marketing automation ideally across agency consultancy or global environments.
• Built and led activation and orchestration models across lifecycle touchpoints from acquisition to loyalty service to reactivation.
• Understand the difference between platform ownership (Engineering) and platform activation (CRM Practice) and can define the connective tissue between both.
• Fluent in platforms like Salesforce Marketing Cloud Adobe Campaign Braze CDPs and journey orchestration tools and you can lead activation in platform-agnostic environments.
• Delivered governance scale and operational efficiency across complex CRM programmes.
• Led and coached multidisciplinary teams building a delivery culture of rigour collaboration and curiosity.
• Highly cross-functional collaborating with strategy engineering creative and data partners to align on delivery excellence.

MustHave Qualifications

• 10 years in CRM operations marketing technology or customer activation tooling
• Proven leadership of campaign execution teams and/or platform enablement functions
• Deep experience managing or integrating marketing activation platforms (MAPs CDPs journey orchestration tools)
• Experience working in matrixed models with engineering/product teams with a strong understanding of RACI boundaries
• Strong project/process governance expertise with playbooks and operational design experience
• Experience delivering scalable CRM operations across multi-market programmes
• Excellent communication and stakeholder management skills able to lead clients and collaborate cross-functionally

WE OFFER

• A flexible hybrid working policy
• Buddy Program: You will be paired with a Buddy to help you through your first weeks at DEPT.
• A reputation for doing good. DEPT has been a Certified B Corp since 2021 and named Agency of the Year at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small local or global at DEPT youll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training development and certifications.
• Global annual DEPT Cares Month in which employees come together and donate their skills to support local charities.

WHO ARE WE

We are pioneers at heart. What does that mean We are always looking forward thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency with a deep skillset in tech and marketing. Thats why we hire curious self-driven talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning that with people across 30 countries were big enough to provide you with the best tools global opportunities and benefits that help you thrive. While acting small by investing in you your growth your team and giving you the autonomy to solve our clients problems no matter where you are in the world.

DEPT is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.

DIVERSITY EQUITY & INCLUSION

At DEPT we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit develop nurture and retain talented individuals from diverse backgrounds with varying skills and perspectives.

Not sure you meet all qualifications Apply and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity equity and inclusion Check out our efforts here.