Brand Marketing Coordinator
Brand Marketing Coordinator
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Salary Not Disclosed
1 Vacancy
Job Description
Serving the needs of all families with young childrenCarters Inc. is the largest North American apparel retailer exclusively for babies and young children encompassing Carters OshKosh Bgosh Skip*Hop and Little Planet brands. Meaningful work constant learning genuine people and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carters.
HOW YOULL MAKE AN IMPACT:
Carters Inc. is seeking a Brand Marketing Coordinator who is passionate about leveraging data to inform decision making and drive growth for brands. This person will be an important member of the Carters Exclusive Brands and Wholesale marketing team supporting content and campaign planning across multiple brands and responsible for supporting performance reporting for marketing campaigns.
This role typically reports to the Sr. Brand Marketing Manager is based in our Buckhead office and is on-site 4 days a week.
50%: Brand Marketing Execution
- Collaborate with Sales eCommerce Merchandising and external agency partners to execute marketing strategies across key accounts
- Support campaign planning including providing insights on campaign briefs and facilitating handoffs between creative and channel partners
- Execute the brand strategy across eCommerce consumer touchpoints such as Brand Store A Content PDP Content and Paid Marketing ensuring brand consistency across all channels
- Provide recommendations on campaign creative content strategy and site experience to ensure seamless communication touchpoints that align with broader brand strategies
- Continually monitor marketing/retail trends and competitive activity
30%: Marketing Analytics and Performance Measurement
- Complete weekly monthly and quarterly performance reporting to provide clear visibility into marketing campaign and program performance
- Analyze business and marketing KPIs for monthly reporting
- Address ad hoc analytics requests to support business needs of marketing creative and sales partners
20%: Project & Budget Management
- Track and provide status updates for campaigns to ensure on-time completion of planning milestones
- Manage invoicing for agency partners including monthly reconciliation of media expenditures and resolving billing discrepancies
- Work cross functionally to ensure stakeholder alignment
WED LOVE TO HEAR FROM YOU IF:
Must have:
- Bachelors degree in Marketing Business Communications or related field
- Analytical ability to synthesize broad spectrum of business & marketing results into actionable insights
- Strong verbal presentation and written communication skills with ability to influence at all levels
- Adaptive work style to support needs across multiple brands and accounts
- Flexible communication style to collaborate with multiple stakeholders from varying backgrounds
- Ability to work efficiently and accurately while working toward multiple deadlines with differing stakeholders
- Detail-oriented with strong organizational skills
- Resourceful and solution oriented
Preferred skills and experience:
- Experience in fashion/apparel is a plus
- Strong project management experience a plus
- Strong understanding of digital media KPIs and brand health/sentiment metrics
- Keen awareness of cultural trends with ability to activate on cultural/real-time insights within campaigns
OUR TEAM MEMBERS:
- Lead Courageously: Have a strong sense of personal values that align with our Company values
- Collaborates Broadly: Build cooperation trust and thrive in a consensus driven environment
- Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
- Drive Growth: Set aggressive goals and implement plans precisely
- Cultivates Innovation: Respectfully challenge the weve always done it this way mentality and explore new ways to achieve desired outcomes
MAKE A CAREER AT CARTERS:
Career Development: Success starts from within and we have several paths from which you can choose to enhance your career evolution. From Carters University to Toastmasters to mentorship programs and more we encourage you to utilize these tools to elevate your professional prowess.
NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management and the employee may be required to perform duties that are not listed in the job description.
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity sexual orientation national origin genetics disability age veteran status or any other status protected by federal state or local law.
Required Experience:
IC
Employment Type
Full-Time
