Growth Marketing Manager

Job Description

At BrickLink we are a passionate team dedicated to designing launching and enhancing experiences for our devoted LEGO fans through . With around 1 million users we aim to reach even more LEGO enthusiasts worldwide as we modernize and rebuild our platform.

Our small but mighty marketing team plays a crucial role in crafting innovative strategies and this position offers a unique opportunity to help us engage a wider audience and bring into the hands of more LEGO hobbyists. Join us in shaping the future of the BrickLink community!

Start Date: Mid- September 2025

Location: USA Irvine California Be able to work in a hybrid basis- 3 days in the office and the rest remote (called Best of Both)

Core Responsibilities:

Develop and implement growth marketing strategies across SEO social media and email channels to increase traffic and conversions.

Analyze user behavior and market trends to identify opportunities for growth and optimize marketing campaigns.

Create and curate engaging content that resonates with our audience and drives engagement on social media platforms.

Manage and optimize email marketing campaigns to nurture leads and retain existing users.

Collaborate with cross-functional teams to align marketing efforts with product launches and promotions.

Monitor and report on campaign performance using data-driven insights to refine strategies and improve results.

Do you have what it takes

Certification in Digital Marketing or Growth Marketing tools/platforms (e.g. Google Ads Meta Blueprint HubSpot or Growth Hacking Certification)

Proficiency in data analytics platforms and marketing technology tools (e.g. Sprinklr Google Analytics Tableau Salesforce Marketing Cloud or similar)

4 Years of Relevant Marketing Experience.

Proficiency in creating engaging and relevant content that resonates with the target audience across various platforms (specifically Photo and Video Editing).

Experience managing agency partners or cross-functional teams in matrixed organizations.

Digital Marketing Expertise: A strong understanding of SEO social media and email marketing strategies to effectively drive user acquisition and engagement.

Analytical Skills: The ability to analyze data and metrics to assess campaign performance make data-driven decisions and optimize strategies for better results.

Communication Skills: Excellent written and verbal communication skills to effectively collaborate with team members and convey marketing messages clearly.

Compensation

Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.

Whats in it for you

Here are some of what to expect:

FamilyCareLeave We offer enhanced paid leave options for those important times.

Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing We want you to be your best self so youll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

ColleagueDiscount We know youll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme

Your workplace When you join the team youll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex gender identity or expression race/ethnicity national origin sexual orientation disability age religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day playing a part in building a sustainable future and continuing our mission to inspire and develop the builders of tomorrow.

The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.

Thank you for sharing our global commitment to Childrens Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process please contact the HR Service Desk at 1. option #3. Please note these communication channels should be used for those having difficulty accessing our on-line channels not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.