Content Specialist
Content Specialist
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Job Description
WHO IS RATEHUB
Were a company on a mission - We are a unique Canadian Fintech that is the one stop shop for all financial needs of the consumer - Save Spend Borrow Invest and Protect. Every single team member from product & engineering to sales & marketing finance operations and everything in between is obsessed with one thing; helping Canadians make better financial choices. And were pretty great at it too. Via our digital application technology and our award-winning in-house brokerages we help over 2M Canadians per month make a positive impact on their finances. We have many unique businesses - a mortgage brokerage a life insurance brokerage a home and auto insurance brokerage a mortgage originations and servicing business a Financial Services Marketplace and a content business across Ratehub and MoneySense. 365 days a year we deliver our users the best online mortgage experience personalized Credit Card and Loans options and cheaper auto & home insurance policies than they typically get from their existing financial adviser.
Changing how people make financial choices isnt easy though. We know that achieving our mission is full of challenges; challenges that can be complex and often unexpected but that are always interesting rewarding and fun to solve as a team. This is where you come in. We are on the hunt for the right kind of people to join us and help lead us forward to continued growth.
Were looking for a Content Specialist (Personal Finance) to join our Everyday Banking Team which specializes in credit cards chequing investment and loans. We are based in downtown Toronto but are open to remote candidates. This position reports directly to the Head of Content.
The candidate will be a wiz at content development and will play a pivotal role in ensuring the accuracy and informativeness of our website. This includes conducting thorough research on various personal finance products to uphold the quality and reliability of our information and align with our commitment to providing valuable insights to our users.
YOUR RESPONSIBILITIES
- Product expert
- Conduct research and validate key product features across all Banking Products (Credit Cards Chequing Investing and Loans) including but not limited to credit card insurance coverage (per card) rewards point valuations and credit card reviews requiring strong knowledge of credit card products and a keen eye for detail
- Tracking content metrics to see what performs best and what users are engaging with the most
- Content Creation and Strategy
- Own the creation of content for Everyday Banking (Credit Cards Banking and Investing products) that is truly helpful to our customers
- Create and track performance of sponsored content to align with partnership requirements and drive measurable outcomes as per the clients goals
- Work with the Head of Content Senior Director of Everyday Banking and Growth Marketing Manager to help develop and implement a comprehensive content marketing strategy that spans multiple channels (blogs social media emails etc.)
- Create and manage a digital content calendar ensuring consistent delivery of high-quality content.
- Measure content SEO analytics to inform and develop strategy
- Maintain and test UX best practices to support conversion
- Implement emerging AI best practices
- Content Management System - Publishing and Editing
- Edit and publish digital content using WordPress
- Collaborate with our Editorial Team to ensure what we produce is in line with our brand standards
- Work collaboratively with our Growth Marketing Manager to optimize content for SEO and ensure our content is up-to-date
- Act as a key stakeholder in the prioritization and implementation of relevant CMS components website functionality and content updates to ensure a seamless user experience
- Social Media
- Create timely and engaging social media campaigns across Ratehubs platforms (including Meta Reddit TikTok LinkedIn) to support content paid marketing and PR initiatives
- Be featured in educational talking-head content including TikToks and Reels
- Conduct community engagement as necessary
- Measure and report on engagement metrics to achieve growth KPIs
YOUR QUALIFICATIONS
- 3 - 5 years of experience in content marketing and strategy
- Deep interest and knowledge of the credit card and personal finance space as well as banking and investing
- WordPress knowledge and previous experience
- Excellent written and verbal communication skills with a knack for crafting engaging and informative content that is not generic but that truly helps customers
- Strong project management skills with the ability to handle multiple projects simultaneously and meet deadlines
- Familiarity with SEO best practices and tools to optimize content for search engines. Understanding / experience of GEO best practices an asset.
- Fluency in French is an asset.
CULTURE FIT:
- Members first - we prioritise the interests and needs of our members above all solve member pain points and focus on member satisfaction. We start with members and end with the P&L.
- Growth mindset - we set ambitious goals and challenge the status quo. We take responsible risks and are accountable for our actions.
- Better together - we are One team with One common goal. We make our footprint bigger than our foot leave our egos at the door support each other to achieve great results as One company.
- Run after problems - we tackle problems head on and focus on finding solutions. Obstacles are seen as opportunities for growth and innovation. We have the hard conversations and choose the harder right over the easier wrong. And we do it with a smile.
- Measure Learn Iterate Innovate - we focus on getting things done. We measure what matters iterate learn iterate many times in a data-driven way which is how we will innovate.
JOB PERKS:
- Competitive salary: We know its expensive to live/work in Canada
- Remote-first organization: we love opportunities to get together as a team but for the most part we offer our employees the flexibility to work anywhere in Canada
- Flexible hours: Enjoy a couple more hours of sleep in the morning if you want
- Benefits: Health is wealth! A benefits package with no employee contribution required
- Perks: RRSP matching program individual training allowance fun team socials (remote AND in-person) and more!
Ratehub welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.
Required Experience:
Senior IC
Employment Type
Full-Time
