CRM Specialist
CRM Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
The CRM & Patient Experience Specialist plays a critical role in delivering and optimising data-driven patient lifecycle communications that drive engagement retention and revenue growth across Maven Dental and 1300SMILES. This is a hands-on execution role responsible for delivering campaign-based CRM marketing activities supporting automation build reporting and patient experience initiatives across our network of dental practices.
Youll work alongside our marketing and data teams to build segmented communications execute campaigns generate insights and support our evolving CRM program as we transition to a new platform. This role offers the opportunity to make a real impact by enhancing patient engagement and improving communication experiences.
Key Responsibilities:
CRM Campaign & Lifecycle Marketing Execution
Data & Reporting
Stakeholder Support
Compliance & Privacy
Qualifications :
- 35 years experience in CRM marketing campaign execution or digital marketing roles.
- Hands-on experience using CRM and/or marketing automation platforms (e.g. Salesforce HubSpot or similar).
- Demonstrated experience with data segmentation list building and campaign targeting.
- Proven ability to extrapolate key insights trends and hypotheses from data sets to develop effective customer strategies.
- Strong attention to detail and the ability to manage multiple campaigns with competing deadlines.
- Experience with basic reporting and analysis using BI tools (e.g. Power BI Looker Studio Tableau).
- Strong written communication skills with the ability to tailor messaging for patient-facing communications.
- Comfortable working cross-functionally in a fast-paced agile environment.
- Proactive solutions-oriented mindset with a focus on continuous improvement.
- An understanding of the Privacy Act 2020 and its implications for marketing in Australia.
- Tertiary qualifications in marketing communications data or a related field are desirable but not essential.
Additional Information :
- A supportive values-driven team with a strong culture.
- Opportunity to work on a major CRM transformation project and influence the patient journey.
- Access to training and development in CRM tools and lifecycle marketing.
- Hybrid working flexibility (3 days in the office).
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
