Senior Digital Media Manager (all genders)
Senior Digital Media Manager (all genders)
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Job Description
THE ROLE & THE TEAM
Join Zalandos Brand Media team as a (Senior) Digital Media Manager and play a pivotal role in shaping our digital media approach. Collaborate closely with a diverse team of online and offline media experts to develop plan and execute both market-specific and global Zalando campaigns. This role combines expertise in programmatic and paid social media requiring both strategic vision and hands-on execution.
In this role you will deliver best-in-class digital media strategies across multiple markets implementing innovative approaches and working closely with our partners to leverage the latest industry insights.
Work closely with marketing analytics and creative teams to deliver optimal digital media planning audience targeting bidding strategies and measurement. You will also focus on optimising operational efficiency driving automation and increasing transparency for broader this role you will report directly to the Team Lead Digital Media.
INCLUSIVE BY DESIGN
At Zalando our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity sexual orientation personal expression ethnicity religious belief or disability status. You are welcome to leave out your picture age or marital status from your application. We only assess candidates on their qualifications and merit.
We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need so we can best support you throughout the hiring process.
- our diversity & inclusion strategy: Develop and execute digital media strategies across programmatic and paid social channels. Leveraging industry-leading tools like WARC GWI and TGI to gain valuable insights and inform your approach. Plan activate and optimize campaigns across Google DV360 TheTradeDesk Meta TikTok Snap Pinterest Netflix Spotify with a strong focus on automation and efficiency at scale. Utilise advanced audience segmentation leveraging first-party data activation lookalike audiences and contextual targeting. Collaborate with other teams to drive innovation and new ad format ensuring engaging and effective creatives tailored to digital environments. Analyse campaign performance through real-time monitoring A/B testing Lift Studies and incrementality experiments translating insights into strategic recommendations. Implement ad tech solutions such as Smartly DoubleVerify IAS and MOAT ensuring seamless integration across DSPs DCO platforms and social media ad managers. Manage privacy-compliant audience strategies staying ahead of cookie-less targeting AI-driven automation and evolving social algorithms. Oversee brand safety viewability and fraud prevention measures ensuring high standards across all digital investments. Minimum 5 years of experience in digital media having worked at a media agency marketing agency in-house media team or social media platform. Knowledge of core principles of brand and business growth. Have experience in presenting and pitching ideas to stakeholders and senior management. In-depth experience in planning and activating with the most relevant paid digital media platforms and tools. Strategic ad tech knowledge and implementation experience of the main components of the marketing techstack (ie DSP partners DCO partners Brand Safety solutions) Detail-oriented with the ability to prioritize and manage time efficiently among multiple strategies and global campaign management Deep understanding of digital performance marketing metrics tools best practices tracking and attribution models with the ability to take action based on data-driven recommendations. You are experienced in managing complex projects large budgets and delivering against ambitious targets. Excellent communication and stakeholder management skills with the ability to present insights to senior leadership. Zalando provides a range of benefits heres an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer. Employee shares program 40% off fashion and beauty products sold and shipped by Zalando 30% off Zalando Lounge discounts from external partners 2 paid volunteering days a year Hybrid working model with up to 60% remote per week actual practice is up to each team to best support their collaboration Work from abroad for up to 30 working days a year 27 days of vacation a year to start Relocation assistance available (subject to prior agreement) Family services including counseling and support Health and wellbeing options (including Gympass) Mental health support and coaching available Drive your development through our training platform and biannual peer-to-peer review
Our employee resource groups: WED LOVE YOU TO DO (AND LOVE DOING)WED LOVE TO MEET YOU IF
OUR OFFER
Required Experience:
Manager
Employment Type
Full-Time
