CBS- BMC-Brand And Marketing- Marketing Automation - Associate
CBS- BMC-Brand And Marketing- Marketing Automation - Associate
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Job Description
At EY were all in to shape your future with confidence.
Well help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.
Join EY and help to build a better working world.
Marketing Automation Associate
The opportunity
We are looking for Marketing Automation Associate who will be responsible for performing the activities related to Brand Marketing and Communications. This individual will support projects involving tactical execution of campaigns end to end process improvements and educating users on campaign best practices. Must have experience with supporting email marketing campaigns and using various digital marketing tools with a strong interest in data management and analytics.
Your key responsibilities
- Build and execute Marketing Automation campaigns with varying complexities and sizes.
- Coordinate and liaise with internal and external stakeholders to ensure all relevant content assets and target audience parameters are received for campaign execution.
- Work with BMC Products support team to have new contacts added to Marketo system
- Regular reporting to key stakeholders on the performance of marketing automation campaigns
- Provide project support to team members throughout the various stages of the project including testing
- Ensure that system updates and new governance are communicated understood and followed by key stakeholders
- Act as a brand champion ensuring that all external campaigns and online content support the firms brand and business strategy and compliant to risk and quality safeguards set by EY.
- Must ensure adherence to EYs data privacy policies processes and regulatory and legislative requirements.
Skills and attributes for success
- Experience with marketing automation platform preferably in Adobe Marketo Engage
- Effective problem solving
- Analytics and Insight tracking of automated marketing program performance
- Familiarity with Agile planning and Agile project management skills
- Proficient communication verbally or writer and storytelling to conceptualize solutions and comfortably present to internal
- Basic knowledge on Microsoft Office suite especially Excel and Microsoft SharePoint
- To qualify for the role you must have
- A university degree or college diploma in Digital Marketing or a related field.
- Min. 1 year of experience with Marketo
- Experience in Marketing Automation campaign configuration
- Ability to review processes and make suggestions for automation.
- Ability to translate business needs into technical solutions in MA platform.
Ideally youll also have
- Strong interest in data management and analytics
- Analytics and basic consulting skill
- Attention to detail
- Having Adobe Marketo Engage Expert certification is plus
Technologies and Tools
- Adobe Marketo Engage or related marketing automation tool experience
- Working knowledge of HTML CSS and scripting
- Microsoft Office suite especially Excel and Microsoft SharePoint
- Workflow management tools e.g.: Jira/Azure boards/Wrike/Zendesk/Workfront
What we look for
- Stakeholder management
- Effective Communications
- Adaptability and learning acumen
- Marketing automation accumen
What we offer
EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations Argentina China India the Philippines Poland and the UK and with teams from all EY service lines geographies and sectors playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants we offer a wide variety of fulfilling career opportunities that span all business GDS you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. Well introduce you to an ever-expanding ecosystem of people learning skills and insights that will stay with you throughout your career.
- Continuous learning: Youll develop the mindset and skills to navigate whatever comes next. (Example)
- Success as defined by you: Well provide the tools and flexibility so you can make a meaningful impact your way.
- Transformative leadership: Well give you the insights coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture: Youll be embraced for who you are and empowered to use your voice to help others find theirs.
EY Building a better working world
EY is building a better working world by creating new value for clients people society and the planet while building trust in capital markets.
Enabled by data AI and advanced technology EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
EY teams work across a full spectrum of services in assurance consulting tax strategy and transactions. Fueled by sector insights a globally connected multi-disciplinary network and diverse ecosystem partners EY teams can provide services in more than 150 countries and territories.
Required Experience:
IC
Employment Type
Full Time
