Senior Director of Marketing
Senior Director of Marketing
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Job Description
What is Cirkul
Cirkul is a rapidly growing company on a mission to transform how beverages are developed distributed and enjoyed. Its a new way to hydrateso much so that 96% of customers say they drink more water with Cirkul!* With over 150 flavor options available without sugar or calories Cirkul provides customers with a fully customizable reusable water bottle and cartridge system. Since 2018 millions have dropped sugary soda and energy drinks and turned up their plain boring water with Cirkul! A full range of products is available at and Cirkul is also sold by Amazon Costco Walmart Kroger and grocery stores nationwide.
*Based on a survey conducted with 3258 Cirkul Customers
What is this role
The Senior Director of Marketing is a strategic and performance-driven leader responsible for managing the Brands day-to-day marketing initiatives from brand awareness to conversion and retention with a strong emphasis on digital performance marketing.
Reporting directly to the Chief Marketing Officer the Senior Marketing Director ensures daily progress on campaigns and leads projects seamlessly from concept to execution coordinating across internal teams external agencies and partners to deliver measurable growth. This person oversees both digital and traditional channels manages the marketing budget sets timelines and deliverables and maintains alignment with brand performance and business goals. The ideal candidate combines hands-on digital expertise exceptional project management skills and the ability to lead teams in a fast-paced high-growth environment.
What does an average day look like
Driving Results:
- Build and execute multi-channel campaigns that deliver measurable growth in awareness engagement and sales.
- Set clear KPIs for all marketing activities and track performance to ensure targets are met or exceeded.
- Maintain accountability for deadlines budgets and deliverable quality.
Taking Ownership:
- Support the companys marketing vision strategy and execution from planning through post-campaign analysis.
- Brief internal teams and external agency partners to deliver on brand creative and performance goals.
- Own the marketing project pipeline ensuring smooth execution without gaps or delays.
Making Decisions:
- Use data-driven insights to make strategic calls on channel investment campaign adjustments and market expansion.
- Prioritize marketing initiatives that drive the highest business impact.
Cultivating Relationships:
- Build strong partnerships with internal stakeholders creative agencies media partners and influencers.
- Foster a collaborative high-performance marketing team culture.
Instilling Trust:
- Provide transparent updates on project status challenges and wins.
- Uphold brand guidelines and ensure consistency across all touchpoints.
Customer Focus:
- Create marketing experiences that resonate with target audiences strengthen loyalty and maximize lifetime value.
- Develop strategies that address customer needs across the full lifecycle from acquisition to retention.
What background should you have
- 10 years in marketing with experience managing multi-channel campaigns and timelines.
- Experience in CPG Food and Beverage or other related industries.
- Strong background in performance/digital media.
- Proven ability to coordinate cross-functional teams and external agencies.
- Skilled in campaign analytics and understanding performance metrics.
- Exceptional organizational skills with the ability to juggle multiple projects at once.
- Strong communication skills to manage updates across internal and external stakeholders.
- Well versed in managing consumer and brand insights studies and communicating results.
What do we offer
- Competitive salary based on experience and market
- Generous benefits 401k match and PTO (even insurance for your fur babies!)
- Employee discounts on Cirkul products
- New corporate office space with great amenities
- Opportunity to work with a best in class team in a hyper growth company taking over the hydration industry
- A culture that rewards results
Please review our privacy policy here.
Cirkul Inc. is an Equal Opportunity Employer. We believe in hiring a diverse workforce and are committed to sustaining an equitable and inclusive people-first environment. We do not discriminate on the basis of race color religion sex sexual orientation gender identity national origin protected veteran status or disability status. If youd like more information about your EEO rights as an applicant under the law please download the available EEO is the Law & EEO is the Law Supplement documents.
Required Experience:
Exec
Employment Type
Full Time
