Pharmaceutical Group Brand Manager
Pharmaceutical Group Brand Manager
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Introduction
A generic pharmaceutical company is looking for a Group Brand Manager who will be responsible for the strategic planning development and execution of marketing strategies across a portfolio of pharmaceutical brands.
Duties & Responsibilities
- Brand Strategy & Planning:
- Develop and implement integrated marketing strategies for assigned product portfolio.
- Conduct SWOT analyses and build brand plans including positioning segmentation and messaging.
- Lead annual brand planning and forecasting in coordination with finance and sales.
- Portfolio Management:
- Manage the lifecycle of each product including launches line extensions and discontinuations.
- Monitor performance metrics and optimize marketing mix accordingly.
- Identify and evaluate new opportunities to expand or improve the product portfolio.
- Promotional & Campaign Management:
- Lead development of promotional materials and multi-channel campaigns (digital print in-person).
- Ensure all promotional activities comply with regulatory and company standards.
- Coordinate with medical regulatory and legal departments for approval processes.
- Stakeholder Engagement:
- Partner with KOLs HCPs and external agencies to support brand awareness and education.
- Support the sales force through training marketing tools and clear brand communication.
- Engage with market access tender and government teams where relevant to ensure commercial alignment.
- Market Intelligence:
- Analyse market trends competitor activity and customer insights to inform strategic decisions.
- Monitor sales data CRM outputs and marketing KPIs to assess effectiveness.
- Budget & Compliance:
- Manage brand budgets and ensure cost-effective use of resources.
- Ensure strict adherence to pharma marketing compliance ethical codes and internal SOPs.
Desired Experience & Qualification
- Bachelors Degree in Marketing Business Pharmacy
- Minimum 5 years experience in pharmaceutical marketing with at least 2 years at brand manager or senior product manager level.
- Experience in managing multiple brands or therapeutic areas preferred.
- Proven experience in launching products and managing full marketing cycles.
Package & Remuneration
Salary is negotiable
Required Experience:
Manager
Employment Type
Full-Time
