Content Marketing Team Leader

Content Marketing Team Leader

Location: Cape Town (Hybrid: Mondays and Thursdays in office)
Working Hours: 07H00 15H30 SAST
Contract Type: Permanent
Reports to: Associate Director Marketing (Australia-based)
Salary: R70 000 per month

Whats On Offer

• Flexible work arrangements

• Employee Assistance Program (EAP)

• Annual leave

• Mentorship & culture events

• Company-funded lunch & drinks every 6 weeks

About the Client:

Our client is a global digital learning solutions company with a strong mission to make quality education accessible through innovative online programs. They are redefining how learners engage and succeed in the modern world. Their collaborative and values-led environment thrives on passion teamwork agility and integrity offering a supportive culture and exceptional growth opportunities.

Role Summary:

The Content Marketing Team Leader plays a critical role in the strategy development and execution of high-impact marketing content across digital platforms. This role is key to aligning content with business goals leading a high-performing team and using analytics to drive continuous improvement. Youll collaborate closely with academic and marketing stakeholders to ensure consistent effective and brand-aligned content delivery.

Key Responsibilities:

Strategic Content Leadership

• Develop and implement content strategies aligned to business goals like lead generation brand awareness and revenue growth

• Ensure content is tailored to the buyer journey and utilises emotional/logical triggers at each stage

• Leverage data insights and analytics to continuously improve content performance

• Work cross-functionally to align content with broader marketing objectives
  
  

Operational Oversight & Quality Control

• Manage and guide Content Marketing Coordinators

• Oversee timely delivery of engaging and accurate website and marketing content

• Contribute to course guide updates and maintain tone and brand voice

• Use CMS systems AI tools and content optimisation software

• Apply project management best practices and ensure SEO effectiveness
  
  

Leadership & Team Development

• Provide mentorship and clear direction to team members

• Encourage accountability ownership and professional growth

• Conduct regular team reviews foster collaboration and lead through transitions

• Demonstrate proactive problem solving business etiquette and stakeholder engagement
  
  

Stakeholder Engagement & Collaboration

• Partner with Marketing Managers to align content with digital strategies

• Collaborate with Academic Teams to ensure accurate course representation

• Champion new tools and advocate for digital content marketing best practices
  
  

Performance Measurement & Continuous Improvement

• Monitor content engagement metrics to inform strategies

• Leverage SEO AI and digital marketing analytics

• Implement scalable workflows and stay current with industry trends
  
  

What Does Success Look Like

• A clearly structured content strategy driving engagement and growth

• High-performing and empowered team delivering consistent content

• Improved SEO and engagement via data-driven optimisation

• Seamless collaboration across departments and stakeholder groups

• Accurate on-brand content across all digital touchpoints
  
  

Qualifications & Experience

• University degree in Marketing Strategic Communications or related field

• 10 years experience in B2C content marketing preferably in large organisations

• Strong project management experience ideally using platforms like

• Demonstrated use of data-driven insights in content strategy

• Proven team leadership and mentoring experience

• Excellent written and verbal communication

• Strong interpersonal skills and ability to work cross-functionally

• Commercial acumen and adaptability to fast-paced environments

• High level of attention to detail accuracy and multitasking ability
  
  

Nice to Have

• Experience in the Higher Education sector