Account Based Marketing Manager – Benelux

Work set up: Remote/Hybrid - within region (Belgium France Luxembourg)

Our client a global professional services firm is seeking a Manager Account-Based Marketing (ABM) Programs - Europe and LATAM to lead strategic marketing efforts across key accounts. This role supports business growth by executing 1:1 and 1:few ABM programs that drive client engagement and strengthen relationships. As part of the regional ABM Center of Excellence the Manager will work closely with campaign content and digital teams as well as external agencies to deliver high-impact consistent programs across regional and global markets.

What you will do:

• Plan and implement 1:1 and 1:few ABM programs aligned to regional and country business priorities goals and identified client needs working closely with country marketing teams and collaborating with campaigns CoE and Divisions.
• Work with business leadership and ABM Director EU and LATAM on the identification and prioritisation of key accounts and cluster campaigns based on client insights.
• Work with account teams subject matter experts and centers of excellence/agency partners where applicable to develop tailored messaging to position the organisation appropriately in the minds of stakeholders.
• Support the right ABM approach and tactics for global campaign and brand initiatives leveraging existing marketing assets and programmes creatively to meet the specific needs of the account as well as creating new account-specific content and campaigns.
• Set measurable objectives for ABM programs that align with global marketing KPIs and can be traced to demonstrate ABM adoption and performance in achieving business goals.
• Effective management of marketing budgets to execute ABM activities with a positive return on investment.
• Act on insight to ensure continued evolution and focus on building marketing-impacted pipeline.

Qualifications :

• 5 years of experience in technology and/or business environments. Marketing communications or online agency experience or some mix thereof required.
• A good understanding of multi-channel engagement data behavioural data and predictive data in order to leverage same for optimization of client engagement.
• Client-centric focus on understanding and translating the needs of the client to personalized ABM programs aligned to business goals and objectives.
• ABM industry training or accreditations would be beneficial but are not essential.
• Strong knowledge of web 2.0 search wikis and interactive elements and appropriate use.
• Commercial acumen Understands business strategy and models including the levers that make an organisation commercially successful. Able to understand the business model and drivers of ABM accounts.
• Collaboration Has a collaborative style and builds relationships across teams to achieve objectives. Is able to give and receive feedback to improve team performance. Takes a customer-centric view bringing together the organisation for the benefit of the client.
• Communication Effective communication skills written and verbal to achieve specific objectives.
• Facilitation Able to facilitate meetings and workshops to develop target outcomes. Uses open questions to encourage team members to share their views and expertise.
• Personal influence Is able to communicate with impact and influence stakeholders at all levels in the organisation. Manages own energy levels demonstrates empathy and uses active listening to quickly build rapport.
• Program management skills with the capability to juggle a range of projects and consistently deliver results.
• Ability to be flexible and independently meet deadlines.
• Action and results oriented.
• Exposure and understanding of different cultures and approaches.
• Ability to operate within a matrix environment.

Additional Information :

Candidates must be legally authorized to live and work in the country the position is based in without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race colour religion gender gender identity/expression sexual orientation national origin disability age or veteran status.

Remote Work :

Yes

Employment Type :

Contract