Paid Media Specialist
Paid Media Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
Minimum Requirements:
- Degree or Diploma in MarketingAdvertisingMedia or related (essential).
- 3 years experience in paid media advertising or a digital campaign management role in an ad ops environment (essential)
- A proven track record of delivering multiple and large campaigns across digital touchpoints and channelsusing analytics to inform and scale successful marketing campaigns (essential).
- Skilled and proficient in the use of paid advertising tools (AdWords Google Ads DV360 Meta TikTok tracking and verification tools) (essential).
- Broad knowledge of the media and marketing ecosystem (essential).
- Demonstrable knowledge and experience of marketing principles and practices includingcustomer journey management and content development experience (essential).
- Strong commercial acumen and understanding of the media landscape within the broader retail industry (essential).
- Strongproficiencyin MS Office (essential).
- Experience using marketing automation tools like Braze Salesforce Insider etc (advantageous)
Responsibilities:
- Manage and ensure data technology and strategy work together to maximise ad delivery efficiency and effectiveness.
- Effectively manage own portfolio of work while collaborating with creative strategy and technology teams and vendors to implement and create integrated ad campaigns.
- Build strong relationships with internal and external stakeholders to ensure the delivery of digital campaign plans.
- Evaluate the effectiveness of campaign strategies provide recommendations and adjust optimise performance and goal conversion.
- Provide analysis and insights for reporting including post campaign reporting to stakeholders.
- Ensure invoices are accurate and campaign budgets are executed within required parameters.
- Keep the brand up to date with changes and advances in the digital marketing landscape and advise on new channels innovations and approaches to adopt.
- Conduct research and utilise insights to optimise and grow future campaigns.
- Monitor local and international digital media properties to ensure adherence to best practice principles and provide technical/media assistance when needed.
Employment Type
Full Time
