Channel Specialist
Channel Specialist
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Content Definition
- Defines content programming priorities and creates plans together with the Media Network and Marketing teams informed by past content performance and expert understanding of current and potential future audience behaviour.
Strategy for Owned and Managed Channels
- Constantly sharpens strategies of Owned and Managed channels identifies potential programming partner channels and builds consistent holistic programming and release plans across the network.
Premium execution
- Optimizes channel performance and experience through scheduling featuring customized functionalities and smooth consumer journeys.
Team Contributor
- Briefs specific content needs with Content team to maximize performance depending on platform and goals. Develops activation plans with the Brand and Communications departments to maximize reach of this content.
Industry Knowledge
- Runs Social Media and Community Management Programs local and Red Bull TV and works closely with Creator Marketing (Influencer) lead.
Entrepreneurial Spirit
- She/he must have editing skills and can turn around content independently.
Qualifications :
Digital Media experience with at least 3 years in digital programming of channels/platforms.
Required to have experience in running social media accounts and/or programming websites.
Expert in identifying where consumers live digitally how they consume content and how to engage them with content according to their consumption behaviour
Has a constant sense of online trends and knows how to drive Word of Mouth online
Strong communicator knows how to constantly uplevel digital knowledge in the organization
Clear understanding of competitor activity and consumer behaviour in both a media and FMCG business context
Passion for the Red Bull brand its content and values and understands how to translate this into driving brand love in an online environment through media
Lives and breathes media on the internet
Excellent digital industry knowledge
Analytic thinking high affinity to data with ability to translate into strategy and concrete initiatives
Hands-on not afraid to run accounts when needed
Curious open creative
Leadership skills good presenter and motivator
Problem solver and good mediator aligning and coordinating conflict of interest
Additional Information :
This job description is not exhaustive of the potential duties that the successful applicant will be required to perform and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
