Head of Informal Market
Head of Informal Market
Posted on :
28-07-2025
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1 Vacancy
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Job Description
Our client a prominent player in the retail space seeks a seasoned professional to oversee and expand operations within Zimbabwes informal trading environment. This role requires a commercially astute leader who understands the pulse of informal markets and can develop agile strategies to grow brand presence and drive revenue.
Key Responsibilities:
- Formulate and execute growth strategies specifically aimed at the informal sector.
- Spearhead initiatives that strengthen market penetration and customer reach.
- Cultivate relationships with informal traders market operators and regional distributors.
- Explore emerging opportunities and implement initiatives in high-potential underserved zones.
- Work cross-functionally to ensure effective execution of sales initiatives activations and promotional drives.
- Monitor market activity competitor behaviour and sales performance to guide business decisions.
- Deliver market-specific insights on pricing trends consumer preferences and trade patterns.
Candidate Profile:
- Minimum of 7 years progressive experience in FMCG retail or distribution with demonstrable exposure to informal market operations.
- Strong background in sales commercial strategy or marketing management.
- Deep knowledge of informal market ecosystems supply chains and customer behaviour across Zimbabwe.
- Excellent interpersonal and stakeholder management skills with the ability to influence across diverse networks.
- A proactive entrepreneurial approach with a passion for market development and innovation.
- A degree in Business Marketing or a related discipline is preferred.
Employment Type
Full-time
Key Skills
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