Marketing Manager

Kendrick Recruitment is now seeking a multi-talented and passionate Marketing Manager for a prestigious luxury lodge group based in Cape Town. This is an executive management role suited to a dynamic individual with a deep understanding of brand integrity high-end travel markets and the luxury hospitality sector.

This role is pivotal in maintaining and enhancing the brand s presence across both local and international markets with the primary objective of increasing revenue through strategic marketing efforts. The ideal candidate will be a charismatic professional with experience marketing exclusive high-end brands and the ability to work within a dedicated close-knit team.

Key Responsibilities:

• Develop and execute the group s overall marketing strategy ensuring consistent brand representation
  

• Drive international and local awareness of the portfolio through strategic digital and traditional marketing campaigns
  

• Generate publicity opportunities and manage media relations effectively
  

• Oversee and maintain all brand-related collateral internal and external signage and stationery
  

• Manage digital content creation including blogs social media captions website copy and content schedules
  

• Lead social media management including content planning paid campaigns community engagement and review management
  

• Maintain and update the website ensuring performance optimisation through collaboration with developers
  

• Build and expand the online audience through effective use of website and social platforms
  

• Increase direct bookings through strategic online traffic campaigns
  

• Design and distribute newsletters and promotional mailers
  

• Monitor marketing trends to inform strategic business decisions
  

• Establish and promote the brand s key communication message across trade direct customers PR advertising events and digital channels
  

• Create and manage content to support sales teams trade partners and direct consumers
  

• Set criteria and manage hosting of journalists and influencers ensuring clear deliverables
  

• Liaise with outsourced PR agencies and coordinate press releases
  

• Manage brand consistency across all touchpoints in collaboration with design teams
  

• Support crisis communication management when required
  

• Continuously review and refine brand strategy to ensure alignment with company vision and values
  

Requirements:

• Minimum 3 years experience in a Marketing Manager role within a high-end luxury travel or hospitality brand
  

• Proven experience within the luxury sector is essential
  

• Excellent verbal and written communication skills with a charismatic presence
  

• Ability to confidently engage with guests stakeholders and shareholders
  

• Deep understanding of luxury consumer behaviour and marketing strategies
  

• Strong team player with the ability to thrive in a collaborative environment
  

• Passion for premium hospitality and delivering a world-class guest experience
  

This is an exceptional opportunity for an experienced marketing professional to represent a distinguished luxury lodge group and elevate its brand to new heights. If you meet the criteria and are looking to take on a rewarding challenge in one of the world s most beautiful destinations we would love to hear from you.