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1 Vacancy
FMCG- Cape Town
Increase competitiveness and profitability of product categories by providing analysis and recommendations in support of planning and executing shoppercentric category strategies that deliver sustainable category and business growth the Brand (in line with the pre-defined commercial and business goals of the company).
Key Responsibilities
Category analysis insight and reporting
Ongoing analysis and interpretation of key account level and channel level data from retailer systems and market data (IRI Qlikview SmartShopper etc) to identify category opportunities
Tracking of customer performance vs. KPIs including risks and opportunities
Contribute to the Innovation / New Product Development process by analysing market data and presenting relevant facts / insights that help build compelling selling arguments for and supports new product launches
Provide the business with regular performance updates and insights to drive category growth - create a regular meeting forum for category updates
Provide analytical support in the development of category plans and range reviews in other retailers if required
Managing and supporting customer category range reviews
Identification of retailer performance gaps and opportunities through data analysis
Use of insights from data analysis to influence range and distribution from breadth and depth perspective as required
Application of Brands category management approach to influence range space and merchandising incorporating visits and meetings in the merchandising centre at key times through in-depth understanding of customer ranging process and priorities
Work collaboratively with brand and sales team to drive recommendations with customers
Work towards achieving the Brands targets within key account around share of space/sales planogram development distribution targets etc
Implement Category Plans with customers
Support the development of category plans with key customer
Lead the implementation of category projects in the key customer
Use insight and work with Customer Marketing to develop ease of shop planograms fixturisation POS and other in-store initiatives
Requirements
Retail/FMCG understanding
Skills in Data analysis data interpretation and data management
Able to present Data Insights articulately and to a varied audience
Solid Excel skills
Must have an understanding of local competitor customer/key account and broader market insights
Excellent analytical abilities
Excellent numeracy skills
Excellent written and verbal communication skills
Great attention to detail and highly organized
Ability to work under pressure and meet tight deadlines
Self-motivated with a can-do attitude.
Qualifications/experience
BCom Degree or suitable tertiary qualification
Previous experience in an analytical role (FMCG environment preferred) (minimum 2 years)
Prerequisites include a working knowledge of external market data software with preference given to candidates who have mastered the use of IRI/Nielsen
Please email cv and package requirement to
Required Experience:
Manager
Full-Time