Manager, Digital Marketing
Manager, Digital Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
We are seeking a visionary and strategic Manager Digital Marketing to join our dynamic team in Johannesburg South Africa. As a key leader in our marketing department you will be responsible for developing and implementing innovative digital marketing strategies to drive brand awareness customer engagement and business growth.
- Develop and execute comprehensive digital marketing strategies aligned with overall business objectives
- Lead and mentor a team of digital marketing specialists fostering a culture of innovation and excellence
- Oversee the planning implementation and optimisation of digital marketing campaigns across various channels
- Analyse campaign performance user behaviour and market trends to inform data-driven decision-making
- Manage relationships with external agencies and vendors to ensure seamless execution of marketing initiatives
- Collaborate with cross-functional teams to ensure consistent brand messaging across all digital touchpoints
- Stay abreast of emerging digital marketing trends and technologies implementing new approaches as appropriate
- Develop and manage the digital marketing budget ensuring optimal resource allocation and ROI
- Present campaign results and strategic recommendations to senior leadership
Qualifications :
- Bachelors degree in Marketing Business or a related field
- Minimum of 5 years of experience in digital marketing with a proven track record of successful campaigns
- Demonstrated expertise in digital marketing platforms including Google Analytics Google Ads and social media management tools
- Strong knowledge of SEO SEM and content management systems
- Proficiency in data analysis and reporting with the ability to translate insights into actionable strategies
- Experience managing and mentoring a team of marketing professionals
- Excellent project management skills and familiarity with relevant software
- Strong leadership abilities with a strategic and innovative mindset
- Outstanding communication and interpersonal skills
- Up-to-date knowledge of digital marketing trends and best practices
- Relevant digital marketing certifications (e.g. Google Analytics Google Ads) are desirable
- Understanding of the South African digital landscape and consumer behaviour is advantageous
Additional Information :
Behavioural Competencies:
- Adopting Practical Approaches
- Challenging Ideas
- Checking Things
- Developing Expertise
- Embracing Change
- Examining Information
- Exploring Possibilities
- Interacting with People
- Interpreting Data
- Making Decisions
- Meeting Timescales
- Providing Insights
Technical Competencies:
- Analysing and Interpreting Information
- Brand and Product Activations
- Brand Reputation Management
- Client Journeys and Personas
- Client Value Propositions
- Data Driven Digital Marketing
- Developing Marketing Insights
- Digital Analytics and Reporting
- Digital Media and Advertising
- Measuring Marketing and Communication
Remote Work :
No
Employment Type :
Contract
Employment Type
Contract
