Senior Marketing Manager

What Youll Bring:

Dynamics of the Role

The senior marketing manager has overall duties including developing strategies analyzing competitor behavior identifying market trends and increasing our market share through compelling marketing activities and strong stakeholder relationships. Drives the B2B marketing efforts for key TransUnion African markets with responsibility for marketing communications strategy development positioning and program execution across offline and digital channels. They bring marketing best practice and creative energy to a team that values innovative thinking and uses their skills to drive the business forward.

The Teams Focus

The marketing and communications team at TransUnion Africa is a strategic B2B growth partner driving brand relevance market expansion and commercial impact across the continent. We lead integrated marketing efforts that support vertical and regional go-to-market strategies elevate our brand through thought leadership and stakeholder engagement and deliver measurable value through digital content and event experiences. Our focus is on enabling business outcomes building trust and positioning TransUnion as a data-driven solutions-oriented partner across Africas dynamic markets.

How Youll Contribute

As a Senior Marketing Manager you will own the development and execution of integrated marketing strategies that drive growth across key African regions and industry verticals. Youll partner closely with sales product and our communications teams to craft go-to-market plans build brand equity and generate demand for TransUnions solutions. Youll oversee campaign execution across digital content events and stakeholder engagement channels. Your work will directly support revenue goals elevate our brand and position TransUnion as a trusted data-driven partner in markets.

Key Responsibilities

• Develop and execute regional and vertical marketing strategies aligned to business objectives and revenue targets.

• Lead go-to-market planning for new solutions and market entries ensuring alignment with sales and product teams.

• Manage and mentor a direct report fostering a high-performance collaborative culture.

• Drive integrated campaigns across digital content events and PR to support awareness engagement and lead generation.

• Localize global brand and messaging frameworks for relevance across African markets.

• Track measure and report on campaign performance and marketing ROI.

• Collaborate with internal stakeholders and external partners to amplify TransUnions thought leadership and market presence.

Impact Youll Make:

Competencies:

• Strategic Thinking: Ability to translate business goals into actionable marketing strategies that drive measurable impact across regions and verticals.
• Commercial Acumen: Strong understanding of B2B dynamics customer needs and market trends to support revenue growth and solution adoption.
• Leadership & Team Management: Experience leading and mentoring teams fostering collaboration and driving accountabilityeven within small agile teams.
• Integrated Marketing Execution: Proven ability to design and deliver multi-channel campaigns across digital content events and communications.
• Stakeholder Engagement: Skilled in building relationships with internal and external stakeholders including sales product and executive teams.
• Analytical & Performance Orientation: Ability to measure marketing effectiveness optimize campaigns and report on ROI and business impact.
• Brand Stewardship: Deep understanding of brand positioning messaging consistency and reputation management across diverse markets.
• Adaptability & Agility: Comfortable working in a fast-paced matrixed environment with shifting priorities and regional nuances.
• Innovation & Creativity: Brings fresh thinking to campaign development storytelling and customer engagement strategies.
• Market & Cultural Awareness: Familiarity with African markets and ability to tailor marketing approaches to local contexts and customer behaviors.

What Youll Bring:

• 8 years of B2B marketing experience preferably in financial services data/tech or regulated industries.
• Proven experience in regional marketing and vertical-specific campaign execution.
• Strong strategic thinking and ability to translate business goals into actionable marketing plans.
• Excellent communication stakeholder management and project leadership skills.
• Experience managing teams and working cross-functionally in a matrixed environment.
• Familiarity with African markets and a passion for driving impact across diverse regions.
• Must be well organized with excellent analytical and negotiating skills combined with superior oral and written communication skills with a temperament to aggressively represent persuade others and negotiate in the best interests of the company.
• Ability to manage and prioritize multiple projects with varying due dates and requirements.

What We Offer

We aim high and are reaching for new heights every day. This is a terrific time to join our team as we build on our commitment to integrity service reliability and innovation. These values stand behind the decisions we make every day as well as our relationships at work and with the clients we serve. We believe in the power to achieve and are taking it in bold new directions.

Who We Are

A global leader in credit information and information management services TransUnion gives businesses consumers and the global community the power to achieve their goals. Businesses count on us to better manage risk and customer relationships. Consumers are able to better manage credit to achieve their financial communities around the world we help build strong economies and give people the power to achieve their dreams. Exceptional opportunities are coming as we build on this strong foundation. Our ambitious growth strategy includes substantial new investment worldwide a wide range of new solutions to help our clients succeed like never before and new ideas for expanding our reach in every part of our dynamic and fast-moving industry. Were on an exciting journey and you can be a part of it. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability status protected veteran status or any other characteristic protected by law.

TransUnion Job Title