Category Specialist (Growth - GTM role) (Cho Tot Xe)
Category Specialist (Growth - GTM role) (Cho Tot Xe)
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1 Vacancy
Job Description
Cho Tot Vehicles (Cho Tot Xe) is a specialised business vertical of Cho Tot with the vision to provide a platform for transparent efficient and effective vehicle transactions in Vietnam. If youre passionate about solving complex problems optimising user experiences and making a real impact this is your chance to shine.
What You Will Do & How You Make an Impact
Lead Go-to-Market Strategies: Develop and roll out comprehensive GTM plans for new and existing vehicle-related products and features driving user acquisition and sales growth while ensuring seamless user experience.
Collaborate Across Teams: Work closely with marketing product sales and data teams to design launch and monitor impactful campaigns and promotions tailored to vehicle buyers and sellers. Measure campaign effectiveness using relevant metrics.
Optimise Product Marketing: Drive growth hacking strategies focused on conversion rate optimisation increasing user engagement and transaction frequency within the vehicle vertical.
Product Feature Ownership: Own the development and delivery of product features that stimulate vehicle purchase and listing activity such as enhanced listing options targeted promotions and user incentives.
Data-Driven Insights: Create insightful dashboards monitor key performance indicators and generate actionable recommendations to improve platform performance and user satisfaction.
Cross-Functional Coordination: Ensure smooth coordination between technical teams and business units for product planning implementation and communication.
Other duties as assigned to support the verticals goals and overall company vision.
Qualifications :
Proven experience in developing and executing successful GTM plans preferably within the automotive e-commerce or tech industry.
Strong track record of managing sales funnels and exceeding targets.
Solid understanding of marketing principles customer segmentation and campaign analytics.
Critical thinker with strong reasoning and logical problem-solving skills.
Highly self-motivated with excellent project and stakeholder management capabilities.
Strong organisational interpersonal and communication skills.
Positive work ethic with a proactive can-do attitude.
High proficiency in Excel and PowerPoint for data analysis and presentation.
Fluent in both Vietnamese and English.
Knowledge or passion for the vehicle industry or automotive market trends is a big plus.
Data mindset; familiarity with SQL or BigQuery is an advantage.
Additional Information :
What is waiting for you
Get your seat belt fastened because many challenges are waiting ahead. But you will be on a fun and supportive team full of intelligent minds and a collaborative spirit.
Get exposed to and directly work with an extensive large-scale database because data has a first-class seat at Cho Tot.
Full of learning and training opportunities to grow your professional and personal skills.
If you love to squeeze the insights out with tons of questions keep asking why and go the extra mile to continuously strive to be the best jump on the bandwagon with us!
Thank you for taking your time to read our job description and thank you in advance if you decide to apply for this position. Shortlisted candidates will be contacted within 2 weeks since application otherwise we might meet when another chance arises.
By proceeding with your application you are adhering to our PDPA case you are interested to know more read about our Candidates Personal Data Privacy Statement.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
