GENERAL MISSION:
The Assistant Marketing Manager is responsible for supporting the development and execution of marketing strategies to promote the hotels brand services and events. This role assists in coordinating marketing campaigns across digital and traditional platforms works closely with the sales F&B and PR teams and helps drive revenue through effective brand communication and engagement.
RESPONSIBILITIES AND MEANS
Marketing Strategy & Campaigns
- Assist in the creation implementation and evaluation of marketing plans and campaigns.
- Coordinate seasonal and event-based promotions in line with the hotels business goals.
- Support the launch of new initiatives (e.g. F&B concepts stay packages spa promotions).
- Monitor industry trends competitive set and guest feedback to adapt strategies.
Digital Marketing & Social Media
- Manage social media accounts (Facebook Instagram Linkedin) and develop social networks
- Manage and update website content including SEO optimization.
- Work with external agencies or in-house teams on photography videography and paid ad campaigns.
- Analyze performance metrics (traffic engagement ROI) and adjust tactics accordingly.
Public Relations & Communications
- Assist in drafting press releases newsletters and brand communications.
- Help maintain relationships with media bloggers and influencers.
- Support organization of media visits press events and FAM trips.
Branding & Collateral
- Ensure all marketing materials are aligned with the hotels brand identity and standards.
- Liaise with designers and suppliers to produce brochures signage and other collaterals.
- Maintain inventory of promotional materials.
Internal Collaboration
- Work with the Sales Events and F&B teams to support their marketing needs.
- Coordinate internal communication to promote employee engagement in marketing initiatives.
- Handle the administrative requirements of the Marketing and Communication department.
- Reports to appropriate parties negative comments and discussions
- Identifies threats and opportunities in user generated content surrounding our Hotel
- And others tasks assigned by line managers and board of management.
Qualifications :
Knowledge and Experience
- Bachelors Degree
- Minimum 5 years of experience in Marketing Communications/Public Relation or 2 years of experience in a similar capacity
- Excellent reading writing and oral proficiency in English language
- Proficient in MS Excel Word & PowerPoint
Competencies
- Excellent leadership interpersonal and communication skills
- Detail-oriented and highly reliable in thorough execution and follow-through
- Ability to work well in stressful & high-pressure situations
- A team player & builder
- A motivator & self-starter
- Well-presented and professionally groomed at all times
Additional Information :
- Employee benefit card offering discounted rates in Accor Hotels worldwide
- Develop your talent through Accors learning programs
- Opportunity to grow within your property and across Accors Luxury hotels
- Ability to contribute to local community and make a difference through our Corporate Social Responsibility
Remote Work :
No
Employment Type :
Full-time