Senior Insights Analyst
Senior Insights Analyst
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1 Vacancy
Job Description
You will play a critical role in analyzing marketing performance data generating actionable insights and developing data-driven strategies to drive our clients business growth. You will act as a consulting partner for clients leveraging your expertise to help them achieve their goals through tailored recommendations and optimized marketing campaigns.
If youre based outside of Montevideo Uruguay or Bogot Colombia you can work 100% remotely. If youre located in Montevideo or Bogot you also have the option to work from our local offices.
What is this position about
In this role you will:
Analyze marketing performance data using digital marketing knowledge and business acumen to uncover insights that drive business growth.
Act as a strategic consulting partner for clients providing subject matter expertise and actionable recommendations.
Develop and implement data-driven marketing strategies aligned with client business goals.
Build customized forecasting solutions for marketing performance metrics (impressions clicks budget consumption etc.) and work with Data Scientists to deploy them.
Collaborate with cross-functional teams including marketing product and sales to design strategies that accelerate growth.
Create deep-dive analyses campaign dashboards and reports to communicate insights to stakeholders.
Identify trends patterns and opportunities across digital marketing channels such as search display social media and email.
Maintain marketing reports and manage stakeholder communications for marketing-related queries.
Qualifications :
26 years of experience in marketing analytics or a related field.
Proven experience working with marketing platforms such as Google Ads Search Ads 360 DV360 Campaign Manager Facebook Business Manager Meta Advanced Analytics Google Ads Data Hub Pinterest Appsflyer etc.
Experience analyzing web analytics data from tools like Google Analytics and Adobe Analytics.
Uunderstanding of statistical modeling and data visualization tools such as R Python Tableau or Power BI.
Hands-on experience with large datasets and databases including SQL Hadoop or AWS.
Ability to translate technical findings into clear business-focused insights for non-technical audiences.
Strong analytical problem-solving and collaboration skills.
Track record of delivering value-driven insights from marketing data.
Nice to Have Skills:
Familiarity with marketing attribution models and A/B testing methodologies.
Experience with predictive analytics for marketing performance.
Knowledge of advanced marketing measurement frameworks.
Education:
Bachelors degree in Marketing Mathematics Statistics Computer Science or a related field.
Languages:
Excellent written and verbal English for clear and effective communication with clients and teams.
Experience:
Were looking for someone with 26 years of experience as a Marketing or Media Analyst (or similar role) with a focus on data-driven decision-making.
Additional Information :
Our Perks and Benefits:
Learning Opportunities:
Certifications in AWS (we are AWS Partners) Databricks and Snowflake.
Access to AI learning paths to stay up to date with the latest technologies.
Study plans courses and additional certifications tailored to your role.
Access to Udemy Business offering thousands of courses to boost your technical and soft skills.
English lessons to support your professional communication.
Travel opportunities to attend industry conferences and meet clients.
Mentoring and Development:
Career development plans and mentorship programs to help shape your path.
Celebrations & Support:
Special day rewards to celebrate birthdays work anniversaries and other personal milestones.
Company-provided equipment.
Flexible working options to help you strike the right balance.
Other benefits may vary according to your location in LATAM. For detailed information regarding the benefits applicable to your specific location please consult with one of our recruiters.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
