SEO Analyst, Editorial

Why Hearst

Hearst Magazines portfolio of more than 25 powerful brands in the Cosmopolitan ELLE Esquire Good Housekeeping Harpers BAZAAR Popular Mechanicsinspires entertains and builds new and bold experiences for an engaged and growing audience across digital video social and print reaching nearly 139 million readers and site visitors each month. With sophisticated content creation cutting-edge technology and industry-leading data capabilities we make media and products that move people across all platforms.

We are a global media company that publishes nearly 260 magazine editions and 200 websites around the world and together we are reinventing publishing for the 21st century.

Your Impact

Hearst Autos is seeking a strategic detail-oriented SEO Manager to join our team. This role will execute the editorial strategy across Hearsts automotive brands and serve as the daily support for editors.

This role will be key in ensuring our content is optimized to reach its fullest potential. Youll bring strong analytical skills and a project management mindsetjuggling multiple initiatives across brands creating structured workflows and guiding editorial teams through SEO recommendations that drive measurable results.

The ideal candidate is highly organized collaborative and proactive. They will be able to demonstrate adaptability swift execution and a curious mindset toward SEO and evolving AI trends.

Who You Are:

• Act as the day-to-day SEO point of contact for Hearsts automotive editorial teams translating SEO best practices into actionable insights
• Conduct keyword research competitive analysis and content audits to inform content planning and prioritization
• Analyze search trends and user behavior to uncover new content opportunities
• Produce detailed content briefs that go beyond keywords; focusing on UX user intent and content structure.
• Build and manage editorial content calendars with a focus on evergreen content growth
• Stay up to date on the SEO industry and AI trends communicating changes to key stakeholders
• Create dashboards and reporting tools to track performance and KPIs
• Conduct SEO training sessions and create documentation for editorial teams to promote ongoing learning and SEO adoption
• Ensure SEO best practices are followed in both new content creation and refreshes of existing content

What Youll Do:

• A minimum of three years of hands-on SEO experience preferably in a digital media or publishing environment
• Strong knowledge of SEO fundamentals including on-page off-page and technical SEO
• Extremely knowledgeable using GA4 and GSC with the ability to analyze data and trends
• Experience with essential SEO tools including SEMRush (or other similar research tools) content management systems and data visualization tools (Looker)
• Ability to define structured workflows communicate to stakeholders and foster collaboration between teams to ensure timely delivery of work
• An understanding of digital revenue streams (advertising e-commerce and lead generation)
• Strong project management skills with the ability to define processes and to manage multiple projects simultaneously
• An interest in the evolution of the search landscape and AI
• Strong communication skills with an ability to present data in an easy-to-understand way

A successful track record of productive collaboration with editorial teams


The base salary for this role is between $68000-$80000. The actual base pay offered is dependent upon many factors such as: transferable skills work experience business needs and market demands. The base pay range is subject to change and may be modified in the future.

Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability protected veteran status or any other characteristic protected by law.