Product Manager
Product Manager
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Job Description
Job Title: Product Manager Department: Marketing Location: Gurugram HQ
Reports To: Chief Business Officer
Job Overview:
We are looking for a proactive and strategic Product Manager to drive the performance adoption and market presence of our key product portfolio. This role will be responsible for developing and executing product strategies supporting the sales team conducting market analysis and ensuring effective brand planning and program execution. The ideal candidate is analytical detail-oriented and thrives in a cross-functional fast-paced environment.
Key Responsibilities:
1. Business Performance & Revenue Tracking
- Track and report quarterly gross and net revenue generated from key products.
Analyze performance gaps and develop tactical plans to address shortfalls and drive growth.
2. Brand Planning & Forecasting
- Develop comprehensive product launch plans including marketing strategies pricing and distribution.
- Enable the sales team with training tools and product knowledge for effective field performance.
Create and manage marketing assets such as brochures product demos and educational material.
3. Market Research & Competitive Analysis
- Conduct market share analysis by geography identifying gaps and opportunities.
Evaluate competitor strategies (products pricing positioning) and recommend
counter-strategies.
- Design and implement targeted marketing campaigns to improve product share.
4. Product Adoption & Sample Utilization
- Track product adoption rates across sales regions and healthcare institutions.
Monitor sample utilization metrics and new account additions on a quarterly
basis.
Generate regional sample utilization reports to guide strategy.
5. Execution of Marketing Programs
- Ensure on-ground execution of regional activities in collaboration with field teams.
- Oversee KOL engagement programs including planning and execution.
- Lead end-to-end management of trade shows conferences and congresses.
Drive in-clinic branding initiatives (e.g. treatment education materials for specific therapies).
6. Product Feedback & Evaluation
- Coordinate and track product evaluations complaints and feedback forms.
Pre-develop and analyze sampling impact reports on a territory-wise quarterly
basis.
Qualifications & Experience:
- Bachelors degree in Life Sciences Pharmacy or related field; MBA in Marketing
46 years of experience in product management preferably in the healthcare
pharma or medical devices industry.
- Strong understanding of marketing strategy sales enablement and brand development.
- Excellent communication and collaboration skills.
- Proficient in market research data analysis and campaign management tools.
What We Offer:
- A dynamic and collaborative work environment.
- Opportunity to lead strategic product initiatives.
- Exposure to high-impact marketing and sales programs in the healthcare sector.
Employment Type
FULL_TIME
