Digital Marketing Manager

We are on the lookout for a Digital Marketing Manager to join our growing team!

Who are we

Lofty is a high-growth global SaaS company serving the residential real estate market. Our suite of tools addresses the daily pain points faced by agents empowering them to launch effective marketing campaigns track leads activities build lasting customer relationships and efficiently manage teams.

Whats the job

Were on the hunt for a rising star in digital marketingsomeone with a sharp performance mindset high business acumen and boundless curiosity. As our Digital Marketing Manager youll be a key driver of demand generation full-funnel marketing performance and cross-channel strategy execution across multiple B2B SaaS products. This isnt just another marketing role. Were looking for someone who brings energy precision and a love for experimentationwith deep expertise in ad platforms AI-driven tools and web strategy. If youre an ambitious digital marketer on the rise this is the perfect place for you to accelerate your growth!

• Own and optimize organic and paid media strategy across Google Ads Microsoft Ads Meta LinkedIn and emerging channels.
• Manage and scale multi-million dollar annual budgets to drive qualified leads pipeline and ROI.
• Create holistic digital strategies that span paid organic and social to drive acquisition and retention.
• Execute high-performance campaigns including creation A/B testing audience segmentation and conversion tracking.
• Build high-converting landing pages and nurture flows using Hubspot and other marketing automation tools.
• Utilize AI tools and data platforms to streamline operations improve targeting and enhance creative performance.
• Drive insights through analytics ensuring every dollar spent is measured evaluated and iterated.
• Collaborate with marketing and sales teams to align messaging ICP targeting and campaign goals for multiple SaaS products.
• Lead social media marketing strategies particularly for LinkedIn and other B2B platforms.
• Champion ongoing content and functionality upgrades and lead improvements in SEO optimization for Lofty websites
• Stay ahead of trends in performance marketing B2B growth tactics and real estate tech.

Whats the work location

Youll be based out of our stunning light-filled headquarters in the Warehouse District of Downtown Phoenixa 17000-square-foot space designed for collaboration creativity and connection. During onboarding and training youll work in-office five days a week to build momentum meet your teammates and ramp up with hands-on support. Once key KPIs and performance metrics are met youll transition to a hybrid schedule of three in-office days per weekgiving you the flexibility to balance focused work and in-person collaboration.

Whats the earning potential ($$$)

First-year earnings The role offers a base salary of $110000 - $120000 plus eligibility for a 20% performance bonus. Bring your best and theres real potential to earn moreits a great way to turn great work into real rewards!

What are we looking for

• 4 - 6 years of hands-on digital marketing experience with proven progression and increasing responsibility.
• Strong expertise in Google Microsoft Meta and LinkedIn Ads including platform-specific best practices.
• Demonstrated ability to manage and optimize $1M in annual ad budgets rapidly scaling lead generation while maintaining cost efficiency and ROAS/ROI goals
• Passion for data performance marketing and continuous experimentation.
• Proven ability to run campaigns for multiple products simultaneously especially in a B2B SaaS environment.
• Proficiency with Hubspot Google Analytics tag management and pixel tracking.
• Experience creating or managing conversion-optimized landing pages.
• Familiarity with AI tools (e.g. ChatGPT Clay predictive analytics platforms) and SaaS marketing toolkits.
• Experience with multi-touch attribution and media mix models.
• Prior experience marketing to real estate professionals or proptech audiences is a big bonus!
• Highly adaptable with a self-starter attitude and the ability to thrive in a very dynamic fast-paced startup style environment.

Anything else Absolutely! Benefits and Perks: This is a place where every day we are inspired by our teammates encouraging each other to be our best. The environment is friendly and supportive! And we feel its important to reward our team with competitive pay and benefits. Here are some of the highlights:

• Health Insurance: FREE medical coverage for employees for one of our plan options! And the ability to add dependents or choose an alternative plan and still receive a credit to keep costs down.
• Paid Time Off: Work hard play hard! In addition to 10 holidays we offer three weeks of paid time off so that you can achieve a healthy work-life balance.
• Paternity Leave: We support our team members as they grow their families! Once you qualify for FMLA you are eligible to receive up to 6 weeks of paid paternity time to bond with a new child.
• Employee Assistance Program: We are proud to offer free access to SupportLinc a global platform that provides on-demand care as you navigate personal or professional challenges. This confidential and compassionate support system is available to you and your family members anytime you need help.
• Team Building: We may work across time zones and countries but were still united. We host a monthly schedule of team activities quarterly town halls open Q&A sessions and other special eventsso many fun ways for us to connect and support one another.
• Growth Opportunities: When our people growwe grow! We offer leadership training development journeys for core teams and coaching/mentoring opportunities. Constant growth and development are inherent in our culture.
• Tools To Do The Job: We ensure you are hooked up with the tools equipment and systems you need. We begin the process prior to your start date so you are ready to rock n roll on your first day.
• What Else We provide a 401(k) company match and 100% company-paid life/AD&D insurance/short-term disability. Our ultimate goal is to support you and your overall wellness.

Join our growing team and lets have fun building this business together!