Interim Senior Brand Manager
Interim Senior Brand Manager
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Job Description
About Flora Food Group
We offer consumers a compelling choice in four growing categories: butters and spreads creams liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in with iconic brands including Flora BecelProActiv Blue Band Country Crock I Cant Believe Its Not Butter Rama and Violife together with our local brands and Professional business.
Global branded food champion Flora Food Group offers the next generation of delicious natural nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
Position: Interim Senior Brand Manager
Location: Southwark London Hybrid
This is a high-impact interim opportunity to lead and accelerate two of our most strategically important brands in the UK and Ireland: Elmlea as we aim to double our Creams business and ProActiv our Better-For-You powerhouse. As Interim Senior Brand Manager youll take full P&L responsibility and deliver results fast leveraging your proven expertise across the full marketing mix (6Ps) from consumer-led comms to commercial activation and innovation.
Reporting to the UK & Ireland Head of Marketing youll lead a small agile team and collaborate cross-functionally with key stakeholders in Sales RGM Category Innovation and R&D. This interim role demands a self-starter with strong ownership and the ability to make an immediate impact in a fast-moving performance-driven environment.
Key responsibilities include:
Brand Strategy & Growth
Lead the UKI brand strategy and positioning for Elmlea and ProActiv ensuring fast alignment with global direction.
Execute sharp insight-led growth plans across the 6Ps to accelerate brand performance during the interim period.
Deliver compelling commercial sell-in stories and joint business plans with key UK grocery customers (Tesco Asda Sainsburys Morrisons).
Performance Budget & Activation
Deploy a focused A&P investment strategy across media digital shopper and loyalty to maximise short-term ROI.
Set and track clear KPIs proactively managing levers to optimise brand performance within the contract period.
Use data and scorecards to drive decision-making and ensure visibility across teams.
Cross-functional Collaboration
Quickly establish strong relationships across key functions: Category RGM Sales Innovation and R&D.
Align brand and commercial activity to ensure seamless execution and value creation in-market.
People Leadership
Coach and support your direct report with clarity feedback and a focus on delivery.
Embed a high-performance culture inspiring accountability and pace during this interim assignment.
What Does It Take to Be Successful
Were looking for a commercially sharp insight-led brand leader who thrives in interim roles bringing clarity pace and proven experience to deliver immediate results.
Delivery-Focused: Able to hit the ground running and manage projects from strategy through to execution within a limited timeframe.
Commercial Acumen: Strong experience working with UK grocery customers and cross-functional teams including Sales and RGM.
Data-Led: Confident using insight and real-time data to steer decisions and demonstrate value.
Collaborative Operator: Quickly builds credibility across internal and external stakeholders.
Hands-On Leader: Empowers and motivates teams while remaining close to execution.
Agile Mindset: Resilient adaptable and outcome-oriented in a dynamic environment.
Whats Next
If youre a seasoned brand marketer looking for your next interim challenge this is your chance to lead two powerhouse brands through an exciting period of growth and transformation. Big brands. Bold ambitions. Real impact fast.
Application Deadline: 31st August 2025
For questions contact Richard Hodgson Talent Acquisition via WhatsApp at 44(0)or email at .
Join us at Flora Food Group where we are pioneering the next generation of delicious natural nutritious food.
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace we understand that you might not meet all the requirements stated in the description but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values qualifications performance skills behaviours experience and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race color sex religion sexual orientation national origin disability genetic information pregnancy or other personal characteristics.
Required Experience:
Manager
Employment Type
Full Time
