Senior Manager, Market Research and Analytics
Senior Manager, Market Research and Analytics
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Job Description
This role will be a trusted advisor to BOTOX Therapeutic area leadership leveraging superior customer and marketplace understanding that will deliver insights highlighting business opportunities and guiding brand strategy. The Sr Manager of Marketing Research and Analytics will design implement manage analyze and effectively communicate marketing research and analytics initiatives. This individual will derive high-impact learnings from qualitative/quantitative primary research and behavioral analytics which includes developing and deploying analytic solutions based on business needs and supporting the measurement of brand strategies and tactics at a national and sub-national level. The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success.
This positions primary objectives: The Sr Manager will act as intelligence partner with brand teams to guide and help formulate commercial brand strategy identify tactical opportunities lead insight discovery and develop metrics and practices for measuring and improving marketing and promotional campaigns and initiatives.
This role will collaborate with key APEX partners (Patient Services Market Access etc) and other cross-functional partners and internal customers such as Finance and Marketing to design build and implement reporting analytics and optimization solutions as well as develop to commercial teams a holistic perspective and recommendations.
Key Responsibilities:
- Serve as research and analytics partner to the BOTOX Therapeutic team and offer a wide variety of analytics solutions and custom research solutions ranging from reporting and tracking to advanced analytics in support of key business questions and strategies.
- Derive findings and implications from patient physician or account/practice analytics to strengthen commercial understanding of market dynamics brand performance and key opportunities; serve as a key contributor to the quarterly business review annual brand planning processes; and develop fact-based recommendations to optimize performance.
- Determine sub-national (accounts or physicians) drivers of brand performance providing drill downs and diagnostics to performance dynamics driven by customer behavior to assist the brand in understanding performance.
- Leverage innovative sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost risk business impact) and key technical criteria (e.g. reliability validity and predictability).
- Demonstrate a strong understanding of syndicated and AbbVie proprietary data data science and modeling techniques and the ability to synthesize insights into compelling narratives. Is highly proficient at supplier and stakeholder management to drive compelling learnings and formulate analytical strategies appropriate for the key business questions
- Create maintain and ensure timely execution of marketing research plans across BOTOX Therapeutic approved indications driving alignment with brand strategy and adapting to evolving business needs.
- Possess advanced understanding of custom research methodologies. Is highly proficient at supplier and stakeholder management and lead custom research programs to deliver compelling strategic and tactical insight.
- Inform the brand planning process based on a deep understanding of all stages of the patient journey as well as stakeholder influences throughout the journey. Clarify moments of meaning and highlight opportunities to enhance the patient experience. Develop plans to prioritize and address insights gaps.
- Possess a curiosity and openness to new insight methodologies and a drive to expand the toolkit to better serve the business.
- Ensure all marketing research and analytics activities are conducted in accordance with financial and ethical compliance guidelines
Qualifications :
- Bachelors Degree required Advanced degree preferred.
- 7 years of relevant experience in market research and quantitative analysis of sales and marketing information is required including use of this information in the development of business plans and strategies. Experience within the Pharma/Biotech industry is required.
- Strong analytical reasoning abilities intellectual curiosity strong business acumen and creativity in problem solving.
- Advanced experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales and Claims Data (APLD PTD Xponent NSP (National Sales Perspective) NPA) and Specialty pharmacy data are preferred.
- Experience with current methods Analytics/Machine Learning BI tools like Power BI or Tableau in addition to Excel is required. Hands-on expertise in current analytical methods & tools (including machine learning) is a plus.
- Advanced communication and influencing skills: Comfortable in collaborating and influencing integrated brand team members and communicating /influencing/presenting to senior management.
- Advanced agility project management and prioritization skills
- Advanced vendor management skills
- High motivation strong work-ethic and positive attitude while working under tight timelines
- Proven experience as an integral member of a high performing work team.
Accountability / Scope:
- Reports to Lead Director Botox Marketing Analytics & Insights
- Focus (Scope): 50% Strategic/50% Tactical
Additional Information :
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Full-time
Employment Type
Full-time
