Marketing Head
Marketing Head
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Job Description
Key Responsibilities:
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Strategy & Planning:
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Design and execute a comprehensive marketing strategy aligned with the company s mission and business goals.
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Identify target markets and craft positioning strategies suitable for rural and agri-business ecosystems.
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Brand Development:
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Strengthen brand visibility in agri-tech space through storytelling media relations and digital presence.
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Build a consistent and compelling brand narrative.
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Digital & Rural Marketing:
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Lead digital campaigns across channels like Google Meta LinkedIn and YouTube.
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Design marketing interventions tailored to rural and farming communities (vernacular content on-ground activations etc.).
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Product Marketing:
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Collaborate with product and sales teams to translate features into customer benefits and go-to-market plans.
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Develop product messaging launch strategies and user adoption campaigns.
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Team Management:
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Lead and mentor a team of marketing professionals and external agencies.
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Allocate resources define KPIs and review team performance regularly.
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Data & Analytics:
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Monitor marketing performance metrics generate insights and optimize campaigns for better ROI.
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Conduct market research competitor analysis and customer feedback evaluations.
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Requirements:
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7 12 years of marketing experience preferably in agri-tech SaaS or tech-driven B2B/B2C environments.
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Proven success in leading marketing teams and managing end-to-end campaigns.
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Strong grasp of digital marketing tools marketing automation platforms and rural outreach strategies.
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Exceptional communication and storytelling skills.
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MBA in Marketing Agri-Business or related fields preferred.
storytelling,data analytics,marketing strategy,campaigns,digital,b2b,communication skills,automation,agri,digital marketing,brand development,team management,product marketing
Employment Type
Full Time
