Senior Analyst, Paid Social
Senior Analyst, Paid Social
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Salary Not Disclosed
1 Vacancy
Job Description
Were looking for a performance-driven growth-focused Performance Marketing Specialist focusing on Paid Social to own the strategy execution and optimization of paid media campaigns for our e-commerce business. This role is critical in driving customer acquisition improving return on ad spend (ROAS) and scaling revenue across key platforms like Meta and Pinterest. Youll work cross-functionally to fuel full-funnel growthfrom awareness through conversionacross a dynamic and fast-paced digital landscape.
- Launch manage QA and continuously optimize paid social display and performance campaigns with an emphasis on Meta (Facebook/Instagram) and Pinterest to drive customer acquisition and online sales.
- Develop implement and iterate on full-funnel campaign strategies leveraging advanced bidding segmentation and creative testing to hit growth and efficiency goals (CPA ROAS LTV).
- Manage and refine product feeds for Meta and Pinterest ensuring accurate data up-to-date inventory and optimal performance for shopping and dynamic ad placements.
- Plan and execute A/B and multivariate tests across creative copy audience and placements to improve performance and discover new opportunities.
- Partner with creative merchandising and integrated marketing teams to ensure content is optimized for performance and aligned with seasonal product launches and promotions.
- Stay ahead of trends in paid media social commerce and e-commerce ad tech; proactively recommend new platform tests ad products and growth tactics.
- Monitor report on and analyze performance using platform tools and internal dashboards providing actionable insights to inform strategy and spend allocation.
Qualifications :
- Bachelors degree or equivalent work experience ideally in marketing business or a related field.
- 35 years of hands-on experience managing paid campaigns in an e-commerce or DTC environment.
- Deep platform expertise across Meta Pinterest TikTok and other social platforms; strong understanding of social commerce trends and algorithm dynamics.
- Experience with Google and Microsoft Ads (Search Shopping Display Video) is a strong plus.
- Strong analytical skills with proficiency in Excel campaign reporting tools and performance analytics (GA4 Meta Ads Manager etc.)
- Proven success managing campaigns to CPA ROAS and conversion rate goals.
- Collaborative and communicative team player with strong project management and stakeholder alignment skills.
- Strategic thinker with a creative edge and a passion for testing optimizing and scaling what works.
- Amenable to work 3am-12pm Monday to Friday
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
Company Industry
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