Marketing Lead

About Wolt

At Wolt we create technology that brings joy simplicity and earnings to the neighborhoods of the 2014 we started with delivery of restaurant food. Now were building the delivery of (almost) everything and youll find us in over 500 cities in 30 countries around the 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.

Working at Wolt isnt always easy but its definitely exciting. Here youll learn more build more and ship more than in most other companies. Youll be challenged a lot but also have a lot of fun on the way. So if youre a self-starter with drive and entrepreneurial spirit this could be the ride of your life.

The Marketing Lead / Head of Marketing is a strategic role focused on commercial brand content and social media marketing for the country. Reporting to the Regional Marketing Director this individual will lead partnership relationships with local merchants to develop co-marketing campaigns execute social media campaigns together with local influencers and create the content and assets needed for running local and hyper-local campaigns and initiatives while ensuring that the country marketing adheres to global brand guidelines and is aligned with business objectives. This role involves understanding the growth levers for the country and investing where it makes the most sense leveraging both local and global resources and channels and optimizing for growth and efficiency.

Our humble expectations

Skills & tools

• Strategic marketing planning and campaign execution (organic & paid)

• Social media management and content creation

• Partnership marketing co-branding and budget optimization

Languages

• Strong English skills plus local language fluency where needed

Education & experience

• Bachelors in Marketing Business Communications (or similar) or equivalent experience

• 610 years in strategic & operational marketing ideally in B2C tech or e-commerce

• Comfortable in cross-functional matrixed setups

Leadership

• Experience leading and developing marketing teams with a people-first mindset

What you will be doing

• Work closely with the Regional Campaign Planning team as well as global marketing teams to ensure that the country marketing calendar aligns with global strategic initiatives
• Form the marketing strategy for the country taking into account OKRs and available budgets and balancing local and global campaigns
• Coordinate with local leadership and GMs global marketing teams and commercial teams to align marketing strategies with overall business objectives
• Identify and secure new partnerships while nurturing existing relationships; participate in meetings with big accounts with the commercial team
• Spearhead both organic and paid hyper local initiatives such as guerilla marketing events stunts and partnerships with local brands and businesses
• Design and execute joint marketing campaigns with our partners to increase visibility and drive mutual growth
• Execute social media campaigns by partnering with local influencers as well as with the Regional Brand team to ensure brand guidelines are enforced
• Support Campaign Planning teams in city and area expansions
• Oversee the creation of marketing materials and promotional content tailored for local campaigns
• Lead a team of Marketing Managers/Specialists and support their development

Compensation

The successful candidates starting pay will fall within the pay range listed below and is determined based on factors such as the candidates skills experience and qualifications. Please note that the starting pay may vary if the candidate does not fully meet the expectations as outlined in this job posting.

The salary listed is the monthlysalary range for this position.

To learn more about our benefits please do not hesitate to bring this up with our Talent Acquisition Partner!

Our Commitment to Diversity and Inclusion

Were committed to growing and empowering a more inclusive community within our company industry and cities. Thats why we hire and cultivate diverse teams of people from all backgrounds experiences and perspectives. We believe that true innovation happens when everyone has room at the table and the tools resources and opportunity to excel.