The main responsibilities include but are not limited to:
Social media strategy
- Assist in formulation of social media strategy in line with brand strategy and business target
- Work closely with internal and external partners in developing social proposals and execution plan based on marketing campaign objectives
- Actively monitor new social media platforms digital marketing trends and technologies in the industry to keep ahead of competition
Social media operation
- Develop monthly social media calendar for ARKETs owned social platforms according to brand marketing calendar
- Work with social media agency on both daily maintenance and ad hoc campaigns
- Drive high-quality content delivery including global assets and local content creation. Ensure the content cohesive with global brand tonality across all the social media & digital channels
- Liaise with key internal & external stakeholders on campaign assets briefing etc.
- Assist in social CRM & online consumer journey set up
KPI & Reporting
- Monitor and report social performance on a monthly/quarterly/yearly basis to achieve annual KPIs e.g. followers viewershipbrand search.
- Provide post-campaign reports and all social media related activities analysis
- Insights generation with learnings and implications
Others
- Coordinate and implement KOL/KOC seeding projects and follow up performance analysis
- Other marketing communication material translation
- Assist in other IMC campaigns
Qualifications :
- Bachelors degree or above
- 1 and 1 years experiences in social media or digital marketing in fashion beauty and retail preferred
- Excellence in copywriting skills.
- Good fashion and creative sense familiar with the social landscape in China
- An entrepreneurial spirit proactive and self-motivated
- Solid communication skills and good team worker who believes in collaboration and enjoys discussion
- Good command of written and spoken English and Mandarin
Additional Information :
This is a full-time position with a contract of 40 hours a week. Apply by sending in your CV in Chinese as soon as possible but no later than the 24.8.2025. Due to data policies we only accept applications through the career page.
Remote Work :
No
Employment Type :
Full-time