Associate Social Media Strategist, Innovation
Associate Social Media Strategist, Innovation
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Job Description
Who is Taco Bell
Taco Bell was born and raised in California and has been around since 1962. We went from selling everyones favorite Crunchy Tacos on the West Coast to a global brand with 8200 restaurants 350 franchise organizations that serve 42 million fans each week around the globe. Were not only the largest Mexican-inspired quick service brand (QSR) in the world were also part of the biggest restaurant group in the world:Yum! Brands.
Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality sustainable ingredients to elevating restaurant technology in ways that hasnt been done before we will continue to be inclusive bold challenge the status quo and push industryboundaries.
Were a company that celebrates and advocates for different has bold self-expression strives for a better future and brings the fun while were at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Ms.
At Taco Bell were Cultural Rebels. Want to join in on the passion-fueled fun Learn more about the career below.
About the Job:
The Taco Bell social team is an industry-leading group that develops and builds a breakthrough brand presence innovative programs and leading community engagement for Taco Bell across social channels and platforms. As the Sr. Analyst for the Social Media team youll be responsible for spearheading the Tuesdays & taco culture social content strategy to grow cultural relevance and brand love. This includes leading the creative strategy development and execution of all related social communications (owned/earned/paid) designed to build awareness for these initiatives. This includes executing research that drives creative and social media strategy as well as analytics and actionable insights that directly inform our social work. This position entails collaborating closely with cross functional partners external agencies and high-level executives. This role also requires exemplary campaign management. Reporting directly to the evergreen social strategy lead this role will focus primarily on the following:
The Day-to-Day:
- Expand the overall profile of Social Strategy for Taco Bell to elevate and maintain customer relevance across our key pillars
- Lead and cross-functionally manage social campaigns that support our marketing initiatives from brief to execution
- Provide comprehensive progress-reports and in-depth strategic insights to leadership and cross-functional partners.
- Partner with Brand Experience and PR team to build big integrated ideas that generate buzzy cultural moments
- Collaborate closely with the brand partner and category teams to ensure brand objectives messaging and key performance indicators are being met while upholding and advocating for our overarching social media strategy.
- Provide thought leadership to motivate teams and have them buy-in to your vision
- Leverage a deep understanding of internet culture to ensure all content seamlessly integrates with the platform and effectively connects with our target audience.
- Immerse yourself in internet culture pop culture and trends to inspire creative teams and continuously push for reactive and real-time content .
- Develop and execute individual/ tactical social plans related to key spaces partnering with creative and extended team on opportunities and tactical roll out plans
- Identify the appropriate paid/owned/earned tactics and channels for each initiative and integrate with the broader omni-channel ecosystem
- Provide guidance and strategic counsel to creative team on the relevant content formats (e.g. short- vs. long-form video vs. image).
- Contribute to and lead creative briefs to inspire and inform our Creative teams in the development of brand voice content
- Lead with a strong yet empathic mindset and engage actively in all specs of the job emphasizing no detail is too minor
- Collaborate closely with Evergreen social strategy lead to ensure alignment with big business objectives and social strategy.
This role demands fluency in the social landscape in order to effectively influence manage and inspire both the internal team as well as external award-winning agency partners. With an unparalleled pace and volume of creative development this role requires great mental flexibility ability to juggle under intense deadlines and a capacity to thrive and collaborate under pressure.
Is This You
- 4 years experience working in social media
- Engaged daily in ever-evolving landscape of internet culture and trends with a passion and profound comprehension of the social media eco system
- Fluent in providing clear and productive creative direction as well as experience writing and receiving briefs.
- Proven to enhance social creative ideation maximize integrated strategies and create breakthrough opportunities
- Ability to inspire Creative teams
- Comfort and confidence with emerging forms of content channels and technology
- Strong collaboration skills
- Exceptional communication skills on the page and in presentation
- Outstanding organizational skills with meticulous attention to detail
- Committed to a hands-on approach ensuring that even the smallest tasks are executed with precision
Why Taco Bell
We truly believe that where you work matters and we know a thing or two about what makes employees happy. Join us on our mission of feeding peoples lives with ms!
Work-Hard Play-Hard:
- Hybrid work schedule (onsite expectation Tues Wed Thurs) and year-round flex day Friday
- Onsite childcare through Bright Horizons
- Onsite dining center and game room (yes there is a Taco Bell inside the building)
- Onsite dry cleaning laundry services carwash
- Onsite gym with fitness classes and personal trainer sessions
- Up to 4 weeks of vacation per year plus holidays and time off for volunteering
- Generous parental leave for all new parents and adoption assistance program
- 401(k) with a 6% matching contribution fromYum! Brands with immediate vesting
- Comprehensive medical & dental including prescription drug benefits and 100% preventive care
- Discounts free food swag and honestly too many good benefits to name
Salary Range: $96000 to $105000 annually bonus eligibility benefits
The above represents the expected salary range for this job requisition. Ultimately in determining your pay well consider your location experience and other job-related factors.
At Taco Bell we Live Ms and invite you to do the same. Take a seat at our table. Bring your voice. Bring you just as you are a Cultural Rebel. We want you to be your best self!
Taco Bell is proud to be an equal opportunity employer and is committed to equity inclusion and belonging for all dimensions of diversity. We do not discriminate based on race color religion sex sexual orientation gender identity national origin veteran status disability status age or any other protected characteristic.
Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
US Job Seekers/Employees - To view the Know Your Rights poster click here: You may also access Taco Bells Pay Transparency Policy Statement.
Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.
California Residents: For more information about the categories of personal information we collect from you and how we use sell and share that information please see our Privacy Notice for California Employees at Experience:
IC
Employment Type
Full-Time
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