Digital Media Strategist

RESPONSIBILITIES

• Develop and implement high level media strategies and tactics innovative ideas and solutions for impactful digital media campaigns during the presale process
• Partner closely with Nexstar sales teams and advertisers to produce best-in-class digital media solutions
• Communicate media plan strategy and how it effectively meets client goals through persuasive pitch materials and client presentations
• Establish tangible KPIs for each plan considering historical information client goals and objectives
• Own the creation and management of media plans and budgets throughout the presales process
• Manage pricing and profit margin while balancing effective media planning and client needs
• Conduct and lead internal and external meetings with the Sales teams as well as advertising clients through creation and distribution of pre-call/meeting agendas and action-oriented recaps
• Expertly speak to all digital product capabilities and proactively stay abreast of industry trends and developments to apply to day-to-day planning
• Effectively manage communication with media partners on an account/campaign level with strong collaboration in developing media solutions that will achieve client goals
• Work with client success managers and activation teams on optimization recommendations best practices and reporting needs providing clear insights to clients
• Own organization of assigned Asana tiles SharePoint files media plans and all communication from the client and markets
• Lead the initiative in thought leadership via POVs related to industry trends specific to vendors/technology/competitive

Salary Range: $55000 - $64000 Bonus

Other benefits include Medical Dental Vision 401K match Paid Parental Leave and Vacation.

REQUIREMENTS / QUALIFICATIONS

• Candidate should have a Bachelors degree or equivalent work experience with a minimum of 2-3 years of experience in digital advertising and media planning
• Previous experience in digital media planning required including strong media math skills and Excel proficiency
• Knowledge of programmatic social and SEM advertising and the media landscape in general
• Ability to multi-task with ease in a fast-paced environment and remain accountable to deadlines without exceptions
• Extreme attention to detail organizational skills and strong sense of urgency
• Fluency in DSPs Google Ads and social media platforms including but not limited to Facebook/Instagram TikTok Snapchat LinkedIn Twitter and Pinterest and ability to use each channel to maximize client returns

• Experience in lead generation/CPA and reporting on ROAS a plus
• Strong client service skills
• Ability to analyze and present data effectively and efficiently
• Persuasive oral and written communication
• Strong interpersonal skills and ability to work well with a team and independently
• Proficiency in Microsoft Office (Excel Outlook PowerPoint Word).
• This is a Hybrid role with four (4) days in office and one (1) day remote per week.
• The ideal candidate will be located in New York NY; Chicago IL.; or Irving TX.

NOTE: This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned.

Equal Opportunity Employer Minorities/Women/Veterans/Disabled