Graduate Assistant - Digital Media & Content Creation

Position Overview

The School of Business & Enterprise (SBE) seeks a dynamic Graduate Assistant to execute our digital and social media strategy. This position offers hands-on experience in strategic content creation social media management and digital marketing analytics while supporting the promotion of SBE events achievements and milestones. This position reports to the SBE program manager.

Primary Responsibilities

Content Creation & Channel Maintenance

• Develop engaging original content for multiple digital platforms including website social media channels and promotional materials

• Create visual content using graphic design tools

• Update content calendars and ensure consistent posting schedules across all platforms

• Work with program manager to curate relevant industry news student achievements and faculty accomplishments

Social Media Campaign Management

• Plan execute and monitor social media campaigns to promote SBE events programs and initiatives

• Manage daily operations of social media accounts including Facebook Instagram LinkedIn and emerging platforms

• Engage with followers respond to comments and messages in a timely professional manner

• Create and implement hashtag strategies to increase visibility and engagement

Analytics & Performance Optimization

• Track and analyze performance metrics across all digital channels using tools such as Google Analytics social media insights and other relevant platforms

• Generate monthly reports on content performance audience growth and engagement rates

• Identify trends and opportunities for improvement based on data analysis

• A/B test content formats posting times and campaign strategies to optimize results

• Present findings and recommendations to supervisors and stakeholders

Required Qualifications

• Currently enrolled in MBA program

• Strong written and verbal communication skills with attention to detail

• Proficiency in social media platforms and content management systems

• Basic knowledge of graphic design principles and familiarity with design software (Adobe Creative Suite Canva etc.)

• Understanding of digital marketing concepts and social media best practices

• Analytical mindset with ability to interpret data and metrics

• Self-motivated with excellent time management and organizational skills

• Collaborative approach with ability to work effectively in team environments

Preferred Qualifications

• Previous experience in social media management or digital marketing

• Knowledge of SEO principles and content optimization

• Understanding of higher education marketing and student engagement strategies

• Experience with social media management tools (Hootsuite Buffer Sprout Social etc.)

Technical Skills

• Proficiency in Microsoft Office Suite

• Basic HTML/CSS knowledge preferred

• Familiarity with analytics platforms (Google Analytics Facebook Insights LinkedIn Analytics)

Skills and Competencies

• Strong organizational and project management abilities

• Ability to work collaboratively in a team environment

• Adaptability to changing priorities

• Ethical understanding of social media standards

• Initiative and problem-solving capabilities

• Cultural sensitivity and awareness

Time Commitment

• 10 hours per week - schedule flexible around candidates academic schedule