Manager, Email Marketing & Personalization

ABOUT NYC TOURISM CONVENTIONS

NYC Tourism Conventions is the official destination marketing organization (DMO) and convention and visitors bureau (CVB) for the five boroughs of New York City. Our mission is to maximize travel and tourism opportunities throughout the City build economic prosperity and spread the dynamic image of New York City around the world.

POSITION SUMMARY:

As the Manager Email Marketing & Personalization at NYC Tourism Conventions you will lead the channel strategy execution and optimization of our email marketing programs. This role is responsible for driving consumer engagement retention and revenue growth through personalized data-driven email campaigns that span the entire consumer journey. The ideal candidate is both creative and analytical with experience in segmentation automation A/B testing and campaign optimization to maximize both lifetime value (LTV) and personalized experiences. This role is an exciting opportunity to shape and elevate the email marketing function at NYC Tourism driving both acquisition and retention through innovative and data-driven email strategies. This is a high-impact cross-functional role requiring strategic thinking precision and a passion for connecting audiences to NYC.

RESPONSIBILITIES:

Email Program Ownership

• Lead the development and execution of a comprehensive email marketing strategy across B2B and B2C including batch campaigns trigger-based emails and lifecycle journeys

• Manage the full campaign lifecycle: content calendar planning briefing creative review QA deployment reporting and optimization

• Collaborate across teams (editorial UX media partnerships events sales) to ensure email supports business and marketing goals

Personalization & Data Strategy

• Own audience segmentation and personalization campaigns

• Build and monitor behavioral demographic and interest-based segments to support lifecycle marketing partner campaigns and editorial engagement

• Leverage first-party data and testing insights to refine targeting messaging and performance

• Implement or enhance automation and triggered emails to ease workload and increase email traffic and engagement on

Optimization & Performance

• Monitor and optimize KPIs (open rate CTR LTV conversions unsubscribes deliverability) and use insights to inform ongoing improvements

• Conduct A/B and multivariate testing across creative send time subject lines and CTAs

• Responsible for list hygiene and maintenance

• Report on email performance monthly and on a campaign basis

Platform & Vendor Management

• Manage day-to-day relationship with the email service provider and personalization partners

• Ensure technical accuracy deliverability and best practices are maintained across campaigns

• Identify new platform features and emerging tools to drive innovation and efficiency

• Assist in contract renewals and invoicing

Collaboration & Leadership

• Curate email calendar in alignment with traffic performance and business goals as well as the editorial calendar

• Work closely with Media team from brainstorm to execution for cross-channel alignment

• Act as the internal expert on email best practices including emerging trends technology testing design deliverability and engagement

• Partner closely with creative marketing media and analytics teams to align email with broader marketing and content strategy

• Monitor industry trends and competitive benchmarks to keep NYC Tourisms email program best-in-class

• Oversee all aspects of email planning asset curation build and approval

• Create a testing strategy for continuous improvement

QUALIFICATIONS:

• 5 years of experience in email marketing including lifecycle CRM or performance marketing (travel tourism agency lifestyle or cultural brand experience a plus)

• Expertise in segmentation list management testing methodologies deliverability and compliance (CAN-SPAM GDPR))

• Proficient in CDPs ESPs (e.g. Sailthru) and personalization platforms

• Knowledge of best practices for email creative and templates segmentation dynamic content testing methodologies

• Proven track record managing B2B and B2C email campaigns from strategy through execution

• Strong analytical skills and experience working in reporting dashboards and spreadsheets such as Adobe GA4 LookerStudio

• Understanding of customer experience/journeys and personalization

• Ability to work in fast-paced environment and effectively prioritize and multi-task

• Excellent communication skills and a collaborative spirit

Pluses

• Strong design sense and experience in Figma

• Technical fluency with HTML; ability to QA and troubleshoot coding problems

• Prior CRM or CDP experience

• Experience onboarding and implementing effective personalization platforms and campaigns

• Passion for New York City its communities neighborhoods and experiences

Applicants for this position must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

NYC Tourism Conventions Commitment to Diversity Equality and Inclusion


Here at NYC Tourism Conventions we are an equal opportunity employer committed to our diversity and inclusiveness. We provide equal work opportunities for all and prohibit discrimination and harassment of any type. All qualified applicants will be considered without regard to race color nationality gender gender identity or expression sexual orientation religion disability or age. We strongly encourage women people of color members of the LGBTQIA community people with disabilities and veterans to apply.


If you need reasonable accommodation for any part of the application process because of a medical condition or disability please send an email to let us know the nature of your request.


If you think you might thrive in this environment we would love to hear from you!

EOE

Required Experience:

Manager