- Strengthening B2B Travel HoReCa & Institutional sales networks.
- Build long-term relationship with the customers Vendors Institutions/ Canteens.
- Liaise effectively with key accounts to get Company & its SKUs listed in order to enhance sales.
- Ensuring that all SKUs are listed and available in given chains.
- Expand distribution and new account acquisitions in the assigned geographic area through effective market analysis.
- Crafting new sales strategies and offers for pushing the sales
- Conduct market research to identify selling possibilities and evaluate customer needs
- Ensuring 100% fill rate PO follow up and smooth delivery of PO.
- Ensure proper placement visibility & facing shelf space stock availability stock condition (FIFO) and Hygiene of products at B2B Travel HoReCa & Institutional channels.
- Develop and administer credit policies and ensure timely collections.
- Review & identify the business gaps and develop the sales promotional activities.
- Co-ordination with internal teams i.e. Sales Operations quality Marketing etc.
- Proper display merchandising and increasing shelf share of brand.
- Regular update on competitor margin and activities/Launch
- Own P&L responsibility
- Drive sustainable account growth with the right 5P execution (Assortment/Placement/Planograms/ Branding/Promotions & Pricing)
- MIS /Dashboard reports - brand performance Competition
Institutions, Horeca, supply chain management
Education
MBA - Marketing