Marketing Coordinator
Marketing Coordinator
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Salary Not Disclosed
1 Vacancy
Job Description
Overview
We are seeking a highly motivated Marketing Coordinator to support our Florida practices.
The ideal candidate will have healthcare or vision industry marketing experience strong social media management skills and a keen eye for creative design and content creation. This individual will excel in cross-functional collaboration manage email campaigns confidently monitor and respond to online reviews and support the marketing needs of our East Coast ophthalmology groups including weekly visits to referring providers and prospective partners.
The Marketing Coordinator will assist the marketing team in growing the practice by researching market trends compiling consumer reports creating campaign content (graphics blog posts social media) and supporting marketing events.
Responsibilities
- Support the marketing needs of our East Coast ophthalmology groups
- Meet with the East Coast Practice Administrators and Physicians to review updates on technology services and to share marketing initiatives
- Build and maintain relationships with all optometric and other referring providers
- Visit existing referring providers and prospects weekly
- Coordinate all continuing education events for referral sources
- Strategize marketing initiatives with the corporate marketing team
- Create schedule and post social media content for our practices
- Partner with medical staff to ensure clear communication and follow-up with referring providers
- Collaborate with and support our Provider Relations Team with communications to referring doctors and additional marketing materials that they may require
- Maintain a database of referral sources and referral patterns
- Set the monitoring protocols for reviews on Yelp Google and Facebook and build appropriate responses
- Develop promotional and print materials in consultation with the executive committee
- Develop and support our continuing education events
Qualifications
- Previous experience in vision or health related marketing is highly preferred
- BA degree in marketing communications or related field is highly preferred
- Self-starter with the ability to work independently.
- Strong organizational skills with attention to detail.
- Ability to travel to other practice locations based on business needs.
- Excellent communication skills with the ability to write reports and business correspondence.
- Ability to effectively present information and respond to questions from referral sources patients and other customers.
- Social Media Management (Facebook Instagram LinkedIn Long-form videos)
- Creative Design Experience (examples: Canva Adobe Premier illustrator inDesig
- Management of Email Campaigns (Develop create and deploy)
- It is required that candidates live in or be willing to relocate near the general area that our practices serve.
In Return We Will Offer:
- Benefits to full time team members that include comprehensive medical dental and optical coverage 401K and short and long term disability
- Company paid life insurance
- Paid holidays and generous paid time off
- Paid parking where applicable
- Team oriented working environment where you are heard and respected
- Clear career ladder opportunities
#ESP2
Required Experience:
IC
Employment Type
Full-Time
