Marketing Analyst (Paid Display & App)
Marketing Analyst (Paid Display & App)
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Marketing Analyst - Paid Display & App
London UK Office-Based (MonThurs Fri-WFH)
Full-Time
Benefits:Wayfair Employee Discount Private Medical Care Dental Care Gym Membership Reimbursement Tuition Reimbursement 25 Days Starting Holiday Bank Holidays (with tenure increases) Pension Cycle to Work scheme and more
Salary: The salary range for this position is 33000 - 39500 per year however the base salary offered may vary depending on location job-related knowledge skills and experience
Wayfair & The Role
The Growth marketing team owns full-funnel marketing for Wayfair EU and is looking for a marketing analyst who will take responsibility for driving the execution of our Paid Display and App Marketing programs in Europe. We drive the ultimate growth and revenue strategy for the business by partnering with Data Science Martech Product and other internal and external teams to build innovative platforms and systems to provide our customers with a smarter unforgettable personalized and world-class experience.
What Youll Do
Be responsible for a portfolio of Paid Display and App paid marketing campaigns that span across the funnel
- Analyze and monitor campaign performance identify trends and make optimizations to drive ROI; react to deviations from plans quickly and strategically.
You will be managing a multi million dollar monthly advertising budget. Your goal is to grow our customer base and maximize customer lifetime value to drive long-term profit
- You will leverage deep analytics to root out trends and develop data-driven solutions to complex business problems
Operate our world class tools to further build out campaigns adjust performance on display and app marketing platforms
- Shape the adoption of the Wayfair App in the EU by working closely with the app product team managing organic App Store listings in addition to driving the paid app install strategy and execution
Leverage technology to enhance business goals; identify areas for improvement and drive implementation
- Work closely to manage relationships with various external advertising agencies/platform partners to effectively execute on our overarching marketing goals for the channel
Collaborate with Brand and Creative teams to own creative strategy for our channel. Design and A/B test new creative landing experiences and game-changing program initiatives
- Collaborate with Martech Data Science Engineering Storefront and Business Intelligence to architect uniquely innovative and value-additive products that enhance business value and customer delight (e.g. internal ad serving platforms new webpages measurement stack)
What Youll Bring
- Bachelor degree (or higher) in a quantitative field of study: math sciences economics or business
Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners
- Prior experience in digital marketing management consulting startup/tech finance and/or strategy with an analytical emphasis is highly valued
Experience with performance marketing and/or programmatic display/video/app platforms (Meta Ads Manager Pinterest Ads TikTok Ads Manager Google Ads DV360 TradeDesk AdForm etc.) is a big plus
- A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a get stuff done attitude
Experience understanding and improving app tracking by working with Mobile Measurement Partners (MMPs) such as Appsflyer
- Strong business acumen hunger for driving results and improvement-driven mindset - you quickly grasp KPIs and metrics and constantly look for opportunities to improve performance
Strong quantitative analytics skills with a technical inclination. - Able to generate insights and solutions or build a story and strategy from large data sets. SQL / GBQ / Python / R knowhow is preferred
Wayfair believes everyone should live in a home they love. Through technology and innovation Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of millions of items across home furnishings dcor home improvement housewares and more. Committed to delighting its customers every step of the way Wayfair is reinventing the way people shop for their homes - from product discovery to final delivery.
About Wayfair Inc.
Wayfair is one of the worlds largest online destinations for the home. Whether you work in our global headquarters in Boston or in our warehouses or offices throughout the world were reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving we are confident that Wayfair will be home to the most rewarding work of your career. If youre looking for rapid growth constant learning and dynamic challenges then youll find that amazing career opportunities are knocking.
No matter who you are Wayfair is a place you can call home. Were a community of innovators risk-takers and trailblazers who celebrate our differences and know that our unique perspectives make us stronger smarter and well-positioned for success. We value and rely on the collective voices of our employees customers community and suppliers to help guide us as we build a better Wayfair and world for all. Every voice every perspective matters. Thats why were proud to be an equal opportunity employer. We do not discriminate on the basis of race color ethnicity ancestry religion sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status genetic information or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice ( If you have any questions or wish to exercise your rights under applicable privacy and data protection laws please contact us at.
Required Experience:
IC
Employment Type
Full-Time
