Product Marketing Strategist

Why Choose Bottomline

Are you ready to transform the way businesses pay and get paid Bottomline is a global leader in business payments and cash management with over 35 years of experience and moving more than $16 trillion in payments annually. Were looking for passionate individuals to join our team and help drive impactful results for our customers. If youre dedicated to delighting customers and promoting growth and innovation - we want you on our team!

Position Summary:

As we continue to evolve our brand presence we are seeking a versatile Product Marketing Strategist with marketing strategy and copywriting skills to join our marketing team. Reporting to the Global Head of Product Marketing this role will collaborate closely with cross-functional teams to develop and execute strategic marketing initiatives encompassing a wide range of traditional and digital marketing activities.

The Product Marketing Strategist plays a pivotal role in driving the revenue success of our global payment solutions. As such we are looking for a strategic thinker with a passion for marketing in the payments treasury and finance industry. This role will use those skills to devise and craft product narratives and marketing collateral that will strengthen our brand and help increase awareness and generate leads. This role will be required to maintain defined product messaging and positioning across every internal and customer touch point advancing the unified Bottomline brand at every turn. This role must enable clear understanding of market dynamics customer voice opportunity and develop material to meet the needs and expectations of key stakeholders and ideal customer profiles.

Essential Job Functions:

• Messaging and Positioning: Develop and convey comprehensive in-depth product messaging and positioning that effectively communicates the value proposition of Bottomline products to target audiences.

• Marketing Collateral: Develop and direct the creation of compelling marketing collateral including sales materials presentations videos thought leadership pieces articles and social media/advertising content that effectively articulate the value and benefits of Bottomline products in the market.

• Market Research: Conduct market research to identify customer needs pain points and buying behaviors in different regions and markets. Utilize customer insights to inform product messaging evolution and marketing initiatives across our global footprint.

• Competitive Analysis: Assist with competitive research and analysis to identify market trends opportunities and threats in the global payments landscape. Stay abreast of industry trends and emerging marketing to drive product differentiation.

• Branding: Ensure adherence to consistent branding and messaging across all product marketing materials produced.

• Cross Functional Collaboration: Collaborate closely with key stakeholders including those in Product Sales and Marketing to ensure alignment on product marketing material that generates market awareness and drives customer/prospect action.

• Analytics & Optimization: Utilize analytics tools to track and analyze campaign performance providing insights for optimization.

Required Skills:

• Demonstrable history of developing marketing content.

• Strong familiarity with digital marketing social marketing email paid media etc.

• Copywriting skills with the ability to craft clear persuasive and engaging copy for various marketing material formats.

• Excellent written and verbal communication skills with the ability to articulate complex concepts and ideas in a clear and concise manner.

• Working knowledge of PowerPoint and other Microsoft Office tools.

• Experience with demand generation and working across businesses sales product and marketing organizations.

• Strong strategic mindset with the ability to think analytically and make data-driven decisions.

• Strong interpersonal and relationship building skills.

• Ability to thrive in a fast-paced dynamic environment and effectively manage multiple priorities and projects simultaneously in a global context.

• Ability to adapt to different markets audiences and personas to meet the needs of various projects.

Education and Experience:

• Bachelors degree or equivalent experience in marketing design or relevant field.

• Demonstrated success in developing and implementing marketing strategies programs and/or tactics that drive measurable results.

• Experience in concepting and copywriting for marketing collateral and digital assets.

• Solid knowledge of the payments industry including key players market dynamics and regulatory environments

We welcome talent at all career stages and are dedicated to understanding and supporting additional needs. Were proud to be an equal opportunity employer committed to creating an inclusive and open environment for everyone.